AI-First Marketing Manager

Role Overview

What You Will Own

• AI-Powered Content & Collateral — Build decks, one-pagers, case studies, and creatives at speed using AI tools. What used to take a week happens in hours.
• Trend Intelligence — Actively mine Reddit, LinkedIn, and industry forums using Claude and other AI tools to surface trending topics and position AdLift's POV ahead of the curve.
• Case Study Engine — Partner with internal teams (SEO, PPC, Content, Client Success) to rapidly extract results and craft compelling case studies — from raw data to polished story in a single working session.
• AI Stack Evangelism — Be AdLift's internal champion for AI adoption. Introduce, test, and recommend the right tools for the right jobs across the agency.
• Creative Production — Generate and iterate on visual assets, ad concepts, and campaign visuals using AI image and design tools, working with designers to accelerate output.
• Campaign Storytelling — Turn performance data into narratives that resonate with CMOs and business owners across verticals like home services, dental, med spa, legal, and franchise.

Key Responsibilities

• Produce client-facing and prospect-facing marketing materials (decks, PDFs, one-pagers) with minimal turnaround time using AI-assisted workflows.
• Use Claude, Gemini, ChatGPT, and other tools to track trending conversations on LinkedIn and Reddit, extracting insights and brief summaries for the marketing and BD teams weekly.
• Develop and maintain a living case study library by interviewing internal teams, synthesizing data, and packaging wins in 2–3 hours per case study.
• Evaluate, onboard, and document new AI tools for the marketing team — from writing assistants to image generators to research agents.
• Collaborate with business development on conference and outreach strategies, creating vertical-specific pitch materials.
• Own social media amplification of case studies, thought leadership, and campaign results across LinkedIn and other channels.
• Train and mentor junior team members on AI-augmented marketing workflows.

Must-Have Skills & Qualifications

• 3–6 years of experience in marketing, content, or brand roles — agency background preferred.
• Hands-on proficiency with multiple AI platforms: Claude, ChatGPT, Gemini, Perplexity, Midjourney or Firefly, and emerging tools.
• Demonstrated ability to build polished decks (Google Slides, PowerPoint, Canva, Gamma) — fast.
• Strong writing skills: can craft narratives, case studies, and LinkedIn posts without heavy editing.
• Comfort working with data: can read a performance dashboard and extract the "so what."
• Self-starter who proactively identifies opportunities, doesn't wait for a brief, and ships work.
• Familiarity with digital marketing services: SEO, PPC, social, content — understands client outcomes.

Nice-to-Have

• Experience using AI for competitive research, market mapping, or trend scouting.
• Exposure to HubSpot, Salesforce, or CRM-based marketing workflows.
• Prior experience at a performance marketing or digital agency.
• Knowledge of prompt engineering — can craft precise prompts to get high-quality AI outputs.
• Video editing or short-form content creation using AI tools (Runway, Descript, etc.).

What Success Looks Like — 90-Day Milestones

Compensation & Perks

• Competitive salary benchmarked to market.
• Access to premium AI tool subscriptions paid by AdLift.
• Opportunity to shape the AI practice at one of India's leading performance marketing agencies.
• Flexible working — results over hours.
• Fast track to a senior marketing role for candidates who demonstrate impact.