AM - NPD
Full-timeMid · 3-6 yearsH1B likely
About this role
Job Title: AM - NPD
Location: Bengaluru | Experience: 3–6 years
Role Summary We are looking for a Market Research & Consumer Insights professional to drive consumer research and insight generation that shapes product development, innovation, and go-to-market strategy within the Skincare category.
Key Responsibilities
- Own the research and insights charter for new product initiatives — from early concept validation through post-launch tracking — to enable faster, more informed go-to-market decisions.
- Work closely with R&D and formulation teams to guide product trials, assess texture and performance parameters, and benchmark offerings against market competition.
- Plan and execute consumer studies (including CLTs) and identify gaps between consumer expectations and product performance, feeding insights into formulation, claims, and marketing strategy.
- Coordinate with packaging and design functions to ensure the overall product experience is consistent with brand positioning and appeals well on shelf/digital storefronts.
- Develop and maintain customer feedback frameworks (such as NPS) to continuously monitor satisfaction and guide prioritization of product improvements.
- Run concept and positioning studies along with competitive benchmarking to sharpen product differentiation.
- Collaborate with product, marketing, and category teams to ensure insights are embedded into NPD timelines and business planning.
- Monitor category and product performance trends across sales/marketplace channels to spot whitespace and growth opportunities.
Requirements
- Bachelor's degree in Science, Biotechnology, Marketing, or a related field; MBA/PG in Market Research is an advantage.
- 3–6 years of experience in market research, consumer insights, or NPD roles, ideally within Beauty or Personal Care.
- Hands-on exposure to both qualitative and quantitative research techniques (consumer trials, concept testing, benchmarking).
- Strong ability to convert research findings into clear, actionable business and product recommendations.
- Proven stakeholder management skills, having worked across R&D, design, packaging, and marketing functions.
- Proficient in MS Office tools (Excel, PowerPoint, Word).