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About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.
Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.
Visa will accept applications for this role until at least 09-04-2026Job Description
The Analyst, Regional Growth Marketing - Campaigns & Digital will be a key member of the Visa Value-Added Services regional marketing team, supporting high-impact campaigns that build awareness, generate demand, accelerate pipeline, and strengthen client engagement across Latin America and the Caribbean. The role will focus on webinars, digital campaigns, campaign operations, content adaptation, translation, and performance reporting.
This role sits at the intersection of regional business priorities, client engagement, go-to-market strategy, and marketing execution. The analyst will collaborate across Sales, GTM, Product Marketing, Integrated Campaigns, Demand Operations, and regional stakeholders to deliver high-quality programs and measurable business outcomes.
In this role, you will contribute across a portfolio of regional marketing initiatives, with responsibilities evolving based on business needs and priorities. Core areas of focus may include:
What You Will Do Day to Day
Why This Role Is Important
This role helps ensure regional business priorities are converted into relevant, scalable, and measurable marketing campaigns. By supporting strong digital execution, localized client communications, and disciplined follow-up, the analyst will contribute to demand generation, pipeline acceleration, and stronger engagement across diverse LAC markets.
Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.
Qualifications
Basic Qualifications:
Preferred Qualifications:
2-3 years of relevant experience in B2B marketing, field marketing, demand generation, marketing operations, communications, or a related role.
Bachelor's degree in marketing, communications, business, analytics, or a related field.
Experience in payments, fintech, financial services, B2B SaaS, or an allied technology sector is a strong advantage.
Strong organizational skills, attention to detail, and the ability to manage multiple projects, deadlines, and stakeholders.
Strong analytical mindset with experience using data to inform marketing decisions and communicate results.
Experience in applying AI tools to improve productivity, accelerate execution, and enhance marketing effectiveness.
Familiarity with CRM, marketing automation, project management, design and reporting tools such as Dynamics, Demandbase, PowerBI, or equivalent platforms.
Strong collaboration skills and experience working across Sales, Product, GTM, and Marketing functions.
Clear and concise written and verbal communication skills, with the confidence to engage internal stakeholders, clients, and partners.
Comfortable operating in a fast-paced, matrixed, and culturally diverse organization.
Results-oriented, with a focus on measurable business outcomes such as engagement, pipeline contribution, adoption, usage, and revenue growth.
Hands-on experience supporting webinars, digital campaigns, email marketing, content production, translation, or campaign operations.
Understanding of campaign workflows, audience segmentation, customer journeys, lead management, and performance measurement.
Ability to coordinate localization while preserving brand, product, legal, and market requirements.
Fluency in Spanish and/or Portuguese strongly preferred, with the ability to support client engagement across diverse markets.
Travel Requirements
This position requires travel approximately 5%-20% of the time, based on business and program needs.
Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.
Information for US Applicants
Work Hours
Varies upon the needs of the department.
Travel Requirements
This position requires travel 5-10% of the time.
Mental/Physical Requirements
This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.
Visa is an EEO Employer
Qualified applicants will receive consideration for employment without regard to race, color religion, sex, national origin, sexual orientation, gender identity, disability or protect veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with the EEOC guidelines and applicable local law.