Associate - Field Marketing

Key Responsibilities

1. Offline & On-Ground Marketing

• Plan and execute education fairs, university visits, school/college seminars, workshops, and counselling events.
• Coordinate logistics, collaterals, registrations, and on-ground branding for events.
• Support city-level and centre-level marketing initiatives.

2. Brand & Marketing Collaterals

• Manage creation, printing, and distribution of:
  • Brochures, flyers, standees, banners, posters
  • Student guides, intake calendars, destination brochures
• Ensure brand consistency across all offline materials.
• Maintain inventory of marketing collaterals across centres.

3. University & Partner Marketing

• Coordinate with international university partners for joint marketing initiatives.
• Support co-branded campaigns, university days, and info sessions.
• Manage communication and approvals related to partner branding.

4. Content Coordination (Non-Digital)

• Coordinate content for:
  • Student testimonials & success stories
  • Case studies, visa success highlights
  • Counsellor-facing sales decks and pitch materials
• Work with internal teams or external vendors for copy, design, and printing.

5. Counsellor & Sales Enablement

• Create and update sales support materials for counsellors (presentations, FAQs, intake updates).
• Act as a bridge between marketing and counselling teams.

6. PR, Outreach & Local Visibility

• Support local PR activities, campus tie-ups, coaching centre partnerships, and community outreach.
• Coordinate sponsorships, local branding opportunities, and print/media visibility where applicable.

7. Reporting & Coordination

• Track event participation, footfall, enquiries, and lead handover to counselling teams.
• Prepare basic marketing activity reports for the Marketing Lead.
• Coordinate with vendors, printers, event partners, and internal stakeholders.

Required Skills & Qualifications

Must-Have

• 1–4 years of experience in offline marketing, field marketing, or brand marketing, preferably in overseas education, edtech, or services businesses.
• Strong coordination and vendor management skills.
• Excellent communication and stakeholder management abilities.
• Willingness to travel for events and centre-level activities.

Good to Have

• Experience in education fairs, student outreach, or B2C services marketing.
• Familiarity with study-abroad destinations, intakes, and admission cycles.
• Experience working with universities or international partners.

Ideal Candidate Traits

• Highly organized and execution-driven
• Comfortable working with multiple teams and tight timelines
• Strong attention to detail and brand discipline
• Proactive, dependable, and hands-on