About Us
Who We Are?
We're GrowthSchool. And we built Outskill.
GrowthSchool started with one belief: you learn a skill fastest from the person actually doing it. So we partnered with the top 1% of instructors to build high-impact, cohort-based courses in personal and professional growth for learners around the world and used AI to make that learning personal at a scale a classroom never could.
Then AI changed what "upskilling" even means. Roles started getting rewritten faster than curriculums could keep up, and the real divide stopped being skilled versus unskilled. It became AI-ready versus not.
So, we built Outskill, our AI education arm, to close that gap, practical, implementation-first AI training for professionals, teams and enterprises. Today Outskill is one of the largest AI education companies in the world: 16M+ learners across 160+ countries, and programs running everywhere from individual upskilling to enterprise AI transformation.
Our mission: Make 100 million people AI-ready by 2028.
What that actually feels like day to day: we're 300+ people, backed by Sequoia, moving at a speed that surprises most people who join us. Products ship in weeks, not quarters. There's no thick layer of process between an idea and it going live. You'll own things visibly bigger than your title. Some experiments will fail publicly, and we'll talk about them openly on Monday.
If you need a finished playbook before you start, this will be uncomfortable. If you'd rather write the playbook, you'll like it here.
Why The Role Exists
As a Performance Creative Strategist, you’ll sit at the intersection of creative strategy, performance marketing, consumer psychology, conversion copywriting, production, data, and AI.
This isn’t a typical “content + ads” role. Your job is to understand what makes people stop, engage, believe, and convert and turn those insights into a consistent pipeline of high-performing static and video ads.
You’ll own market and competitor research, creative performance analysis, ideation, copy, production direction, and AI-powered creative workflows to continuously improve the speed and quality of testing.
What You'll Do
1. Performance & Creative Data Analysis
- Analyse CTR, Hook Rate, Hold Rate, CVR, CPA, ROAS, Thumb-Stop Ratio, and creative-level performance.
- Identify winning hooks, angles, formats, messages, visuals, and offers.
- Turn performance data into creative insights, hypotheses, and next tests.
- Identify creative fatigue and opportunities to scale winners.
2. Competitor & Customer Research
- Conduct ongoing competitor ad research across Meta, TikTok, YouTube, etc.
- Analyse competitor hooks, angles, offers, messaging, formats, and trends.
- Mine reviews, comments, communities, and social content for pain points, desires, objections, and buying triggers.
- Identify creative whitespace and new opportunities.
3. Creative Strategy, Ideation & Conversion Copywriting
- Develop performance-driven creative concepts, angles, hooks, scripts, headlines, and CTAs.
- Apply direct-response copywriting and buyer psychology.
- Develop concepts across different audiences, funnel stages, and awareness levels.
4. Static, Video & Production Direction
- Develop strategies for static, UGC, testimonial, founder-led, product demo, and video ads.
- Create briefs, scripts, storyboards, and visual direction
- Direct creators, shoots, designers, and editors.
5. Shoot Direction & Creative Production
- Brief and direct UGC creators, influencers, actors, founders, designers, editors, and production teams.
- Provide direction on hooks, delivery, B-roll, product shots, framing, pacing, and visual execution.
6. Creative Testing & Iteration
- Own the creative testing roadmap and prioritise tests based on data and hypotheses.
- Design structured tests across hooks, angles, messaging, formats, visuals, offers, creators, and CTAs.
- Analyse test results and systematically iterate on winners.
7. AI-Powered Creative Workflows
- Use AI for research, competitor analysis, ideation, copy, scripting, image/video generation, and creative variations.
- Build repeatable AI workflows that increase creative speed, volume, and efficiency.
- Experiment with emerging AI tools/workflows and identify practical applications for creative strategy.
What We're Looking For
- 1–2 years of experience working in creative strategy, performance creative, or paid social content roles (D2C or agency experience preferred), ideally in fast-paced, growth-focused environments.
- Strong understanding of conversion copy, buyer psychology, hooks, storytelling, offers, objections, and CTAs.
- Strong grasp of paid acquisition, ad platforms, funnels, CAC, CPA, ROAS, and creative performance metrics.
- Proven ability to write scroll-stopping copy for performance marketing ads, social media.
- Design sensibility and a sharp eye for detail, ensuring every piece of content aligns with brand voice and visual identity.
- Ability to ideate, storyboard, and script engaging ad concepts, leveraging AI for speed and scale.
- Content research expertise with a knack for spotting cultural moments, trends, and insights that fuel viral campaigns.
- A rare blend of creative + analytical thinking, turning complex data into bold, actionable creative strategies.
- Understanding of platform dynamics across Instagram, YouTube, LinkedIn, Twitter, and emerging social platforms.
What We Offer
- Competitive salary and time-to-time surprises for additional efforts.
- Access to India's best AI minds, premium AI courses, cutting-edge AI tools, and innovative workflows to learn and grow with technology.
- Certificate of completion & Letter of Recommendation.
- Fun working environment.
- Hands-on experience with industry-leading AI platforms and tools that will enhance your career prospects.
Work Location
Bhubaneswar, Onsite
