Associate Program Manager
Delhi NCR, IndiaFull-timeMid · 3-4 years
About this role
About Wishlink
Wishlink is a well-funded, early-stage startup, on a mission to shape the creator economy and change how people shop. Our mission is to build a hyper-personalized shopping experience for every user, which is creator-led, so that every user can get exactly what they are looking for. We are on a mission to define new charters at the intersection of two of the most prominent aspects of the internet - e-commerce and social media.
Job Description
We are seeking a dynamic and entrepreneurial Growth Associate/Growth Manager to join our New Initiatives Vertical, a team dedicated to building and scaling 0-to-1 experimental initiatives. This role demands a problem-solver with a strong analytical mindset, exceptional data-crunching skills, and a passion for tackling ambiguous challenges. The ideal candidate will thrive in a fast-paced, exploratory environment and demonstrate the ability to turn strategic concepts into measurable results.
Team and Investors
We’re 3 founders, Chandan, Shaurya, and Divyansh, with a shared passion to solve real-world problems at scale and consume content for hours (XD). We started Wishlink in January 2022 when we discovered products on social media that we wanted to buy but could not (in some cases, actually did)! We are based out of Gurugram. We have recently raised a series A round of $7M, led by Fundamentum & Elevation Capital.
Why Join Us?
Exciting Problem
The way people shop online is changing. Users are tired of spending hours browsing humongous catalogs on eCommerce marketplaces just to find a single piece of apparel they like. They need curation, and they need trusted reviews - which is what Wishlink is bringing with the help of content creators. Wishlink is at the forefront of this change, enabling users to shop in an easier and more exciting way.
Immense Scale
In just 2 years of existence, Wishlink is used by over 800k users daily to discover and shop products online. This number has grown over 3x in the last 4 months.
Stellar Team
Wishlink is all about its people. Our team is young and energetic, come from stellar backgrounds, and are dedicated towards a common goal. Also, we have a LOT of fun!
Growth Opportunity
We have grown remarkably in the last 4 months and are doing a monthly GMV of over Rs. 150cr. We are working with over 10,000 content creators and 250+ brands and eCommerce marketplaces including Amazon, Flipkart, Myntra, Nykaa, Ajio, H&M, Savana (Urbanic), Only, Vero Moda, Libas, Aurelia, Mama Earth, and many more.
Wishlink presents an exciting opportunity for you to contribute to and grow within the creator-enabled eCommerce space, have the chance to work at an emerging consumer-tech startup and be an integral part of this dynamic journey.
Key Responsibilities
- Develop and execute innovative growth strategies for experimental and early-stage initiatives.
- Relentless execution - 70% of the role is operations heavy
- Identify, test, and establish new sales, marketing, and operational channels from the ground up.
- Extensive User Research by Creator Callings - This will literally be the first task for every new experiments
- Owning up multiple problem statement/project and delivering the results
- Perform in-depth analysis and modeling to validate the feasibility and potential impact of experimental projects.
- Use data insights to iterate and optimize strategies in real-time.
- Design, execute, and monitor high-impact campaigns tailored to 0-to-1 initiatives.
- Continuously experiment with innovative ideas to improve acquisition, retention, and engagement outcomes.
- Not afraid to get the hands dirty when it comes to experimentation
- Work closely with leadership, product, and operations teams to deliver customer-centric solutions.
- Drive collaboration across teams to ensure the successful execution of experimental initiatives.
- This role involves dealing with large set of data, skip applying if you have not already done this in your previous roles
- This role is ideal for a candidate with a builder's mindset, who thrives in ambiguity and has a strong drive to create impact through experimental initiatives. Join us in shaping the future of our organization through innovation and strategic execution!
Required Skills and Experience
- Experience: 3-4 years in business analytics, growth, or strategy roles, preferably in early-stage projects or startup environments.
- Data Expertise: Strong analytical skills with proficiency in data analysis tools (Excel, SQL, Google App Script or similar) (Mandatory - please do not apply if you don’t know SQL)
- Problem Solving: Proven ability to tackle unstructured problems with logical reasoning and innovative thinking.
- Execution Excellence: Hands-on experience driving results in 0-to-1 or experimental projects, with the ability to pivot strategies quickly.
- Customer-Centric Approach: Deep empathy for understanding user behavior and needs to design impactful solutions.
- AI Adaptiveness: Must have used Claude Cowork/Claude Code on day-to-day basis to build dashboards, skill and automation flow. Not just Claude Chat
(Candidates working in Business Analytics or Program Management domain will be preferred)
Interview Process
- Initial Round: Interaction with the hiring team to assess problem-solving capabilities and alignment with the new initiatives vertical.
- Technical Discussion: Detailed discussion with the hiring team on data, strategy, and 0-to-1 experience.
- Leadership Round: Final interview with the founders to discuss vision alignment and ownership potential.
Team
Shaurya Gupta - Founder & CEO
Divyansh Ameta - Founder & COO
Chandan Yadav - Founder & CTO
Brand Team
Abhay Agrawal - Hiring Manager
Deep Anmol Singh Sodhi - Head of Revenue