Marketing Strategy, Campaign Analysis, and Performance Reporting
- Design and implement data-driven marketing strategies for banking products by analyzing historical campaign data.
- Build and refine targeted campaign audiences aligned with approved marketing strategies.
- Leverage AI/ML models to optimize campaign performance and maximize return on investment.
- Conduct in-depth data analysis using SAS to uncover trends, patterns, and actionable insights, including:
- Customer segmentation using decision tree methodologies
- Statistical A/B testing to evaluate campaign effectiveness
- Translate business requirements into clear technical specifications and deliver robust, data-backed solutions.
- Prepare and present high-impact executive-level presentations and ad hoc reports tailored to various stakeholder groups
