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wishlink·1 month ago

BizFin Ops Analyst

Delhi NCR, IndiaFull-timeMid · 2-4 years

About this role


Wishlink is on a mission to revolutionize the creator economy and redefine how people shop. We're all about providing every user with a highly personalized shopping experience guided by creators, so they can find exactly what they want, in a very short time, while improving their online shopping experience severalfold. We are shaping a new era at the intersection of two of the most prominent aspects of the internet- e-commerce and social media.

Team and Investors
Wishlink was founded by 3 friends from college, Chandan, Shaurya, and Divyansh, with a shared passion to solve real-world problems at scale and consume content for hours (XD). We started Wishlink in January 2022 when we discovered products on social media that we wanted to buy but could not (in some cases, actually did)! We are based out of Gurugram. We have recently raised a series A round of $7M, led by Fundamentum & Elevation Capital.We have recently raised a series B round of $17.5M backed by leading global investors including Vertex Ventures SE Asia & India, Fundamentum, and Elevation Capital.

Why Join Us?
  • Exciting Problem
The way people shop online is changing. Users are tired of spending hours browsing humongous catalogs on eCommerce marketplaces just to find a single piece of apparel they like. They need curation, and they need trusted reviews - which is what Wishlink is bringing with the help of content creators. Wishlink is at the forefront of this change, enabling users to shop more easily and excitingly.
  • Immense Scale
In just 3 years of existence, Wishlink is used by over 900k users daily to discover and shop products online. This number has grown over 3x in the last 4 months.

  • Stellar Team
Wishlink is all about its people. Our team is young and energetic, comes from stellar backgrounds, and is dedicated to a common goal. Also, we have a LOT of fun!
  • Growth Opportunity
We have grown remarkably in the last 3 years and are doing a monthly GMV of over Rs. 250cr. We are working with over 50,000 content creators and 250+ brands and eCommerce marketplaces, including Amazon, Flipkart, Myntra, Nykaa, Ajio, H&M, Savana (Urbanic), Only, Vero Moda, Libas, Aurelia, Mama Earth, and many more.

Wishlink presents an exciting opportunity for you to contribute to and grow within the creator-enabled eCommerce space, have the chance to work at an emerging consumer-tech startup, and be an integral part of this dynamic journey.

About the Role
At Wishlink, every campaign launched is a business in itself—with its own revenue, costs, profitability, and cash flow. As a Business Finance Analyst, you'll ensure that these campaigns not only execute successfully but also translate into realized revenue.
You'll work closely with KAMs, Finance, and brand stakeholders to drive campaign-level financial visibility, timely invoicing, collections, and profitability tracking. This is a high-impact role at the intersection of Business, Finance, and Operations.

What You'll Own
  1. Campaign Finance & Revenue Realization
  • Drive timely and accurate invoicing for all active campaigns.
  • Own collections tracking and proactively follow up on outstanding receivables.
  • Coordinate with brand finance teams on invoice approvals, POs, and payment timelines.
  • Escalate ageing invoices and collection risks before they impact cash flow.
  1. Campaign Profitability & Insights
  • Maintain campaign-wise P&Ls covering revenue, payouts, margins, and collections.
  • Reconcile campaign numbers and flag discrepancies early.
  • Publish weekly dashboards on invoicing, collections, outstanding amounts, and profitability.
  • Provide KAMs with real-time financial insights to support brand conversations and commercial decisions.
  1. Process Excellence
  • Strengthen and improve the invoice-to-collection process.
  • Build trackers, dashboards, and SOPs to improve visibility and reduce manual effort.
  • Identify opportunities to improve working capital efficiency and prevent revenue leakage.

What We're Looking For
  • 2–4 years of experience in Business Finance, Revenue Operations, Finance Operations, FP&A, or Accounts Receivable roles.
  • Strong analytical skills and proficiency in Excel/Google Sheets.
  • Add on : Experience with invoicing tools such as Zoho Books, Tally, or similar platforms.
  • Excellent stakeholder management and follow-through.
  • Ability to thrive in a fast-paced, high-growth environment with evolving processes.

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