Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
This role is within the Commerce, Analytics, and Payments team, at the heart of Google's Payments business.
As a Brand and Social Marketing Manager, you will directly impact the global success of Google Wallet and Google Pay. You will lead the global brand narrative, social-first campaigns, and cultural engagement strategies for Google Wallet and Google Pay. You will work with creative, social, and influencer agency partners to execute creator-led programs and high-impact brand assets. Collaborating closely with Product Marketing, PR, Legal, PM/UX, and regional teams, you will establish brand governance, measure global brand health, and drive sustained consumer trust and brand love worldwide.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.
US: $141000 - $205000 (USD) + 15% bonus target + equity + benefits
Learn more about
benefits at Google.
Responsibilities:
- Develop and execute integrated, global brand and social marketing strategies that elevate brand perception, trust, and cultural relevance for Google Wallet and Google Pay.
- Lead end-to-end creative development and production for high-impact brand assets, social-first content, and key cultural moments.
- Direct creative, social, and influencer agency partners, architecting scalable creative activations that authentically demonstrate product utility in everyday lifestyle contexts.
- Partner with Product Marketing, PR, Legal, Business Development, Product/UX, and regional GTM teams to maintain global brand governance while enabling localized, culturally nuanced execution.
- Measure brand health and social engagement KPIs (e.g., brand lift, sentiment, share of voice), leveraging audience insights and social listening to continuously inform product roadmap and marketing strategy.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
- Experience managing cross-functional or cross-team projects.
Preferred qualifications:
- Experience working in one or more of the following fields: growth, product, brand, social, or partner marketing or research.
- Experience in consulting and working with behavioural marketing data.
- Experience with marketing and sales operations, financial analytics, or other related analytical experience.
- Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
