Brand Manager
Delhi NCR, IndiaFull-timeMid · 5-10 years
About this role
Brand Manager
About Wishlink
Wishlink is on a mission to revolutionize the creator economy and redefine how people shop. We're all about providing every user with a highly personalized shopping experience guided by creators, so they can find exactly what they want, in a very short time, while improving their online shopping experience severalfold. We are shaping a new era at the intersection of two of the most prominent aspects of the internet- e-commerce and social media.
Team and Investors
Wishlink was founded by 3 friends from college, Chandan, Shaurya, and Divyansh, with a shared passion to solve real-world problems at scale and consume content for hours (XD). We started Wishlink in January 2022 when we discovered products on social media that we wanted to buy but could not (in some cases, actually did)! We are based out of Gurugram. We have recently raised a series B round of $17.5M backed by leading global investors including Vertex Ventures SE Asia & India, Fundamentum, and Elevation Capital.
Why Join Us?
Exciting Problem
The way people shop online is changing. Users are tired of spending hours browsing humongous catalogs on eCommerce marketplaces just to find a single piece of apparel they like. They need curation, and they need trusted reviews - which is what Wishlink is bringing with the help of content creators. Wishlink is at the forefront of this change, enabling users to shop in an easier and more exciting way.
Immense Scale
In just 3 years of existence, Wishlink is used by over 900k users daily to discover and shop products online. This number has grown over 3x in the last 4 months.
Stellar Team
Wishlink is all about its people. Our team is young and energetic, come from stellar backgrounds, and are dedicated towards a common goal. Also, we have a LOT of fun!
Growth Opportunity
We have grown remarkably in the last 3 years and are doing a monthly GMV of over Rs. 150cr. We are working with over 50,000 content creators and 250+ brands and eCommerce marketplaces including Amazon, Flipkart, Myntra, Nykaa, Ajio, H&M, Savana (Urbanic), Only, Vero Moda, Libas, Aurelia, Mama Earth, and many more.
Wishlink presents an exciting opportunity for you to contribute to and grow within the creator-enabled eCommerce space, have the chance to work at an emerging consumer-tech startup and be an integral part of this dynamic journey.
What would you be doing?
As the Brand Manager – Creator Acquisition at Wishlink, you will own the wishlink’s brand for creators l end-to-end. Your goal is to set the right positioning for Wishlink, build a narrative around it, communicate it well to creators across channels & bring in the right creators on the platform.
This role is ideal for someone who enjoys brand building, storytelling, and high-velocity execution.
- Acquisition Ownership
- Own key metrics across:
- Brand health & positioning
- Creator acquisition - #signups and activations
- Own Influencer Marketing, content, partnerships & other brand channels - drive strategy and execution
- Work closely Performance teams & own creative strategy to bring quality creators onto Wishlink
- Drive problem solving across Acquisition and strategise/own the necessary initiatives
- Own key metrics across:
- Onboarding & Activation
- Co-own onboarding success metrics for creators brought from above initiatives
- Drive nuanced problem solving and work cross functionally with Content, Design, Product and Business teams to prioritise and plan projects where content can be a solution.
- Ensure creators clearly understand (without 1-on-1 interactions):
- How Wishlink works
- How to start earning quickly
- Performance-led Campaigns
- Program manage & plan performance-led creatives across Meta, Google & other platforms
- Own 2% CTR metric across ads
- Ensure timely delivery of creatives by working closely with Content Strategists and Design Team.
- Own monthly & weekly reporting & strategy for performance creatives
What are we looking for?
- Works at the intersection of brand and creative; loves storytelling
- Excels in user research and insighting, can demonstrate strong empathy for different user personas
- Can break a vague problem into clear hypotheses and actions, while managing time optimally.
- Balances creative intuition with data-led decision-making
- Can work cross-functionally without waiting for constant direction
- Has 4-6 ars of experience in brand, growth,
- Prior exposure to D2C & E-Com is a plus
Perks and Benefits
We are committed to providing the best environment for you to thrive in. To help with this, we have the following benefits available for all our employees.
Competitive Salary, Generous ESOPs, and Relocation Bonus
Learning & Development Programs with a Dedicated Budget
Company sponsored newsletters and books
ChatGPT Subscription
Regular Team Outings
Discounted Health Plans & Gym Memberships
Industry insights on growing your social media if you are a (aspiring) creator
Experience Wishlink
LinkedIn Page: Wishlink
Team
Shaurya Gupta - Founder & CEO
Divyansh Ameta - Founder & COO
Chandan Yadav - Founder & CTO
Team