About Us:
Dylect — a brand of eTrade, proudly recognized as a Great Place to Work and featured among the Top 30 FUTURE READY workplaces by Fortune India and CEIL HR in 2024 — isn’t just a brand; it’s our bold take on what the future of lifestyle technology should feel like.
Born in India, built for India, we’re reimagining technology, electronics, and appliances for the modern Indian household — with cutting-edge design, reliable performance, and prices that truly make sense. Dylect has quietly become a favorite in homes across the country. We’re not just growing — we’re building the next big thing in lifestyle technology.
In just a few months, Dylect has evolved from a challenger brand into a breakout success — winning hearts (and carts) across India. We’re scaling rapidly across Amazon, Flipkart, and leading quick commerce platforms, with a loyal, growing customer base that loves what we deliver. If you’re excited to disrupt, shape consumer choices, and grow alongside a brand on the rise — you’ll feel right at home with us.
Job Summary:
We are looking for a highly motivated Brand Marketing Specialist to join our dynamic team. The ideal candidate will be responsible for leading the development and execution of strategic marketing initiatives to enhance brand awareness and drive customer engagement. This role involves overseeing campaigns, analysing market trends, and collaborating with cross-functional teams to ensure brand consistency.
Key Responsibilities:
· Work with internal teams and external agencies for content creation/advertising and distribution across traditional and digital media
· Be responsible for the design and delivery of customer communication across all touch points.
· Assist in developing an annual brand calendar, manage budgets and track expenditures
· Ensure adherence of brand guidelines across all touchpoints
· Ensure our e-commerce store is regularly updated with new products and promotions
· Strategize still shoots with photographers, product unboxing videos, product descriptor videos with the agency. Managing end to end operations to deliver the final and finished creative / images, videos.
· Knowledge of uploading A+ content, listings on E-commerce portals
· Developing social media content and managing still / video shoots in house
Requirements:
· 2+ years of work experience
· MBA in Marketing from Tier 1/2 campus
· Excellent communication and presentation skills
What’s in it for you?
· Be at the core of our next phase of growth by creating a Brand positioning that resonates with millions of consumers
· Work in an ideal place for ground-breaking improvements in Technology & Brand
· Continuous mentorship from leaders & peers
· Progressive & Employee First policies
· A young, cool, vibrant & high-performance culture
· Competitive pay as per Market benchmarks
