Job Purpose:
We are seeking an energetic and experienced Business Development Manager (BDM) to drive residential rooftop
solar sales under the PM Surya Ghar Yojana through a robust network of Channel Partners and System Integrators.
This role is critical in expanding market reach, building partner capabilities, and ensuring on-ground implementation
of government-subsidized solar systems.
Key Responsibilities:
1. Channel Partner Development & Management
- Identify, onboard, and develop Channel Partners, EPC contractors, and System Integrators in target geographies.
- Conduct partner training on PM Surya Ghar Yojana, subsidy processes and system design basics.
- Set partner performance expectations and support them in lead generation, sales closures, and documentation.
2. Business Growth through Partner Network
- Drive residential solar adoption by enabling partners to reach households in urban, semi-urban, and rural areas.
- Work with partners to plan outreach campaigns, awareness drives, and community-level programs.
- Monitor and help increase the number of subsidy applications and system installations.
3. Compliance with PM Surya Ghar Yojana
- Ensure all partner operations align with MNRE guidelines, subsidy eligibility, and portal requirements.
- Guide partners in submitting documents on pmsuryaghar.gov.in and securing approvals from DISCOMs.
- Ensure timely customer onboarding, meter installations, and commissioning for subsidy disbursement.
4. Sales Performance & Reporting
- Track KPIs such as partner-wise sales numbers, application conversions, and customer satisfaction.
- Maintain CRM data for leads, pipeline, installations, and subsidy claims.
- Provide regular performance updates and improvement plans to management.
5. Cross-functional Coordination
- Coordinate with internal technical, finance, and operations teams to support partner requirements.
- Facilitate technical training, marketing support, and after-sales assistance for partners.
- Liaise with DISCOMs and nodal agencies for approvals, technical clarifications, and grievance handling.
Skills and Qualifications:
- Bachelor’s degree in Engineering, Renewable Energy, Business, or related fields (MBA preferred).
- 5-8 years of experience in solar sales, preferably in the residential segment with a focus on channel
development.
- Strong knowledge of PM Surya Ghar Yojana, Net Metering regulations, and subsidy mechanisms.
- Experience in managing Channel Partners, EPCs, or System Integrators.
- Excellent communication, negotiation, and interpersonal skills.
- Proficiency in CRM tools and MS Office Suite.
- Willingness to travel extensively across assigned regions.
