Business Development Representative
Halifax, CanadaFull-timeMid · 2+ yearsH1B likely
About this role
About E2M
E2M is a white-label digital agency partner, helping over 400+ digital agencies across the US, UK, Canada, Europe, and Australia scale profitably. We specialize in Website Design & Development, WordPress, SEO, PPC, AI Services, Shopify & Ecommerce, UI/UX, Content Marketing, and Dedicated Teams.
Our mission is simple: help agency owners grow faster by becoming their trusted white-label fulfillment partner.
Role Overview
We are looking for a highly driven Business Development Representative (BDR) to generate qualified sales opportunities by engaging digital agency owners through inbound leads, strategic outbound prospecting, referrals, events, and partner communities.
As a BDR, your primary responsibility is not closing deals, but identifying qualified opportunities, understanding agency needs, and scheduling high-quality discovery meetings for our Account Executives. You will play a critical role in building a predictable sales pipeline and driving E2M's growth.
Key Responsibilities
- Respond promptly to inbound leads from webinars, website inquiries, referrals, lead magnets, events, and partner communities.
- Prospect digital agencies using phone calls, emails, LinkedIn, SMS, and other outbound channels.
- Identify and qualify agency owners based on E2M's Ideal Customer Profile (ICP).
- Schedule qualified discovery meetings for the Account Executive team.
- Re-engage dormant leads, inactive opportunities, and no-show appointments.
- Confirm scheduled meetings to maximize attendance and conversion.
- Maintain accurate CRM records, activity logs, notes, and follow-up tasks.
- Collaborate closely with the Marketing and Sales teams to improve messaging, campaigns, and conversion rates.
- Consistently build a healthy pipeline through daily outbound and inbound activities.
Success Metrics (KPIs)
You will be measured on your ability to generate consistent pipeline and qualified opportunities.
Key performance indicators include:
- Generate opportunities contributing to 10 new agency customers per month
- Book 45–60 qualified discovery meetings every month
- Maintain a high meeting show rate
- Achieve strong opportunity-to-close conversion through quality qualification
- Build consistent weekly sales pipeline
- Maintain accurate and up-to-date CRM records
What You'll Be Selling
You will develop expertise in E2M's white-label services, including:
- Website Design & Development
- WordPress Development
- SEO Services
- PPC Management
- AI Services & Automation
- Shopify & Ecommerce Development
- UI/UX Design
- Content Marketing
- Dedicated White-label Teams
Your objective is to connect qualified agencies with the right Account Executive who will manage the sales process through closing.
Required Skills & Qualifications
- 2+ years of experience as a Business Development Representative (BDR), Sales Development Representative (SDR), or Appointment Setter.
- Experience in B2B sales or lead generation.
- Strong verbal and written communication skills.
- Comfortable making high-volume outbound calls and conducting multi-channel outreach.
- Excellent follow-up, organization, and time management skills.
- Self-motivated with a target-driven mindset.
- Ability to build rapport quickly with agency owners and decision-makers.
- Strong ownership, discipline, and willingness to learn through coaching.
Preferred Qualifications
- Experience selling agency services, SaaS, or digital marketing solutions.
- Hands-on experience with HubSpot or similar CRM platforms.
- Experience using LinkedIn Sales Navigator and outbound prospecting tools.
- Familiarity with AI productivity tools to improve prospecting efficiency.
What We're Looking For
The ideal candidate:
- Enjoys speaking with people and building relationships.
- Is comfortable making 100+ outbound calls daily.
- Can consistently execute 100+ personalized outreach messages through LinkedIn, email, and other channels.
- Thrives in a performance-driven environment.
- Takes ownership of goals and consistently delivers results.
- Is proactive, resilient, coachable, and eager to improve every day.
Why Join E2M?
- Work with one of the fastest-growing white-label digital service providers.
- Opportunity to engage with agency owners across global markets.
- High-growth career path into Account Executive and Sales leadership roles.
- Collaborative, learning-focused, and performance-driven culture.
- Exposure to a broad portfolio of digital marketing, web development, AI, and ecommerce solutions.