Business Finance Associate
Delhi NCR, IndiaFull-timeMid · 2-4 years
About this role
About Wishlink
Wishlink is a well-funded, early-stage startup, on a mission to shape the creator economy and change how people shop. Our mission is to build a hyper-personalized shopping experience for every user, which is creator-led so that every user can get exactly what they are looking for. We are on a mission to define new charters at the intersection of two of the most prominent aspects of the internet - e-commerce and social media.
Team and Investors
We’re 3 founders, Chandan, Shaurya, and Divyansh, with a shared passion to solve real-world problems at scale and consume content for hours (XD). We started Wishlink in January 2022 when we discovered products on social media that we wanted to buy but could not (in some cases, actually did)! We are based out of Gurugram. We have recently raised a series B round of $17.5M backed by leading global investors including Vertex Ventures SE Asia & India, Fundamentum, and Elevation Capital.
Why Join Us?
Exciting Problem
The way people shop online is changing. Users are tired of spending hours browsing humongous catalogs on eCommerce marketplaces just to find a single piece of apparel they like. They need curation, and they need trusted reviews - which is what Wishlink is bringing with the help of content creators. Wishlink is at the forefront of this change, enabling users to shop in an easier and more exciting way.
Immense Scale
In just 3 years of existence, Wishlink is used by over 900k users daily to discover and shop products online. This number has grown over 3x in the last 4 months.
Stellar Team
Wishlink is all about its people. Our team is young and energetic, come from stellar backgrounds, and are dedicated towards a common goal. Also, we have a LOT of fun!
Growth Opportunity
We have grown remarkably in the last 4 months and are doing a monthly GMV of over Rs. 150cr. We are working with over 10,000 content creators and 250+ brands and eCommerce marketplaces including Amazon, Flipkart, Myntra, Nykaa, Ajio, H&M, Savana (Urbanic), Only, Vero Moda, Libas, Aurelia, Mama Earth, and many more.
Wishlink presents an exciting opportunity for you to contribute to and grow within the creator-enabled eCommerce space, have the chance to work at an emerging consumer-tech startup and be an integral part of this dynamic journey.
What would you be doing?
- Planning & forecasting: Own the annual budgeting and planning process along with periodic (monthly/quarterly) forecasting. Review actuals against plan every month and drive the re-forecast / estimate cycle.
- Business & competitor analysis: Track and analyze competitor and market financial performance and benchmarks to inform strategy.
- Decision support: Build metric and unit-economics frameworks (GMV, take-rate, contribution margin, CAC/payback, burn) to evaluate proposed business decisions — new bets, pricing, spend, and go/no-go calls.
- Ad hoc & strategic analysis: Run ad hoc analyses and structured problem-solving that complement the regular FP&A cadence and address open strategic questions.
- Cross-functional partnering: Partner with commercial, growth, and ops teams on time-critical financial deliverables and act as their finance point of contact.
- Senior-stakeholder & diligence support: Prepare review materials for senior leadership and for investor / due-diligence / audit reviews (e.g., fundraises, statutory and internal audits).
- Financial governance: Help maintain sound financial controls and ensure compliance with applicable laws, accounting standards, and internal policy, applying strong ethical judgment and escalating issues transparently.
What we're looking for
- MBA (Finance) or equivalent.
- ~2-4 years in business finance, corporate finance, investment banking, consulting, or startup finance.
- Strong financial modeling and advanced Excel; comfort working with large datasets (SQL a strong plus).
- Experience building forecasts, budgets, and board/investor-facing reporting.
- Sharp business judgment — able to operate with limited supervision, exercise independent judgment, and act as a finance SME to senior stakeholders.
- Thrives in a fast-paced, high-growth, ambiguous environment.
Nice to have
- Experience in creator economy, quick commerce, consumer tech, or marketplaces.
- Familiarity with BI tools and data-driven decision-making.
- Prior exposure to fundraising or due-diligence processes.