Consumer Marketing Manager
About this role
Job Description
Strategically develop and execute all Activation elements from commercially aligned Master Marketing Plan (MMP) for China. This includes on-ground experiential events, social media management, coordination with Media team, localizing central product/brand material for local market.
Own and lead the planning and monitoring of local Consumer Marketing investment (budget).
Work alongside the APMEA & CA EM Retail Marketing, CA EM & Local Trade Operations (TO) and Consumer Direct Interation (CDI) teams when Consumer Marketing initiatives have retail or ecommerce activation potential - test, learn, measure, and optimise.
Drive Consumer Marketing content activation in China, minimising content waste, measuring effectiveness, and feeding back to the planning and production decision makers.
Local communication lead with local LT including the GM, work cross-functionally with local Sales, Product Line and Controlling to understand the needs of customers and wider organisation to sharpen marketing plans and maximise impact.
Support the media briefing process into the BA EA Media team.
Support the A-Brand content briefing process for major campaigns into the BA EA Content team (if/when China is determined to be a lead market).
Directly manage A-Brand content localisation for China, via the BA content team, BA tools, or BA localisation network agency.
Work in partnership with the Regional Consumer Marketing Senior Manager, CA EM, and the BA EA CP&A team for major, promotional, and tactical A-Brand campaigns in China, mainly for AEG.
Manage local activation and social media agency to plan and execute all premium local activations.
Utilize owned media for brand content distribution, enhancing brand visibility and engagement through highlighting user-generated content and local use cases relevant to specific occasions. Aim to amplify the best consumer content and feedback.
Develop interactive promotional campaigns using social media widgets to engage influencers and customers, creating seamless O2O experiences that foster meaningful interactions and elevate consumer voices during promotional periods.