Content & Creative Lead
Pune, IndiaFull-timeSenior · 6-10 years
About this role
Job Profile Summary
- Produce and execute all written and visual content across the company’s digital and physical platforms.
- Own the creative production of high-quality copy and graphic assets that bring the company’s narrative to life.
- Translate complex ideas into engaging stories, infographics, and visual layouts for a global audience.
- Manage the end-to-end creative lifecycle, from initial drafting and sketching to final publishing on social media, websites, and exhibition materials
Core Responsibilities
Content & Copywriting
- Write and edit compelling copy for the website, LinkedIn, YouTube descriptions, and Instagram
- Craft engaging scripts for video content and technical storytelling for Intangles` B2B SaaS
- Develop long-form content such as articles, blogs, and newsletters that showcase industry expertise
- Ensure a consistent tone of voice across all mediums, maintaining high standards for grammar, style, and impact
- Proofread and refine all outgoing communication to ensure clarity and professional excellence
Graphic Design & Visual Identity
- Design high-impact visuals for social media posts (static carousels, banners, and icons) and website landing pages
- Create marketing collateral for exhibitions, including booth designs, brochures, flyers, and physical signa
- Develop infographics and data visualizations that simplify technical information for the audience
- Produce basic motion graphics and video edits for YouTube Shorts and Instagram Reels
- Maintain a centralized library of creative assets, ensuring all logos, fonts, and imagery are up-to-date and accessible
Creative Execution & Operations
- Daily Content Management: Decide on the visual layout and wording for daily posts to ensure maximum audience resonance
- Platform Maintenance: Proactively update the website UI visuals, YouTube thumbnails, and LinkedIn headers
- Media Support: Provide design and copy support for PR kits, media releases, and partner collaborations
- Feedback Integration: Adapt and iterate on designs and copy based on team feedback and audience engagement
Key Experiences In:
- Professional Copywriting: Expertise in storytelling and high-conversion writing
- Graphic Design Excellence: High proficiency in tools like Adobe suite, AI tools, Canva etc
- Social Media Creative: Proven track record of creating visuals and copy specifically optimized for LinkedIn, Instagram, and YouTube
- Visual Storytelling: Ability to combine text and imagery to create a cohesive and professional narrative