Content Marketing Manager (US Market)
About this role
About the Role
A fast-growing, seed-funded startup in the AI-powered business communication space is looking for a Content Marketing Manager to own and drive content strategy for the US market. This is a pivotal, end-to-end role where you'll shape how thousands of SMEs discover, understand, and trust the product — defining the brand voice across every stage of the customer journey, from performance ads to organic content.
You'll work autonomously alongside a lean, ambitious team in a high-ownership environment. This role is ideal for someone who is equally at home crafting conversion-focused copy and digging into performance data to iterate and improve.
What You'll Do
Own content marketing for the US market end-to-end, spanning the full customer journey.
Define and maintain brand voice across performance ads, landing pages, organic content, and product messaging.
Write and optimise website and landing page copy specifically for US audiences.
Produce high-performing copy for paid channels including Meta, Google, and LinkedIn.
Script ad creatives for video platforms (e.g. YouTube) and paid social.
Create and execute organic content strategies across relevant social platforms.
Collaborate with creators, customers, and influencers to produce authentic, resonant content.
Use user research, A/B testing, and performance insights to continuously improve messaging effectiveness.
Contribute to product positioning and go-to-market messaging strategy.
What We're Looking For
Required
4+ years of experience in Content Marketing, Copywriting, or Growth Marketing.
Proven background in B2B SaaS or a fast-growing software environment.
Outstanding English writing skills tuned specifically for a US audience — native or C2 proficiency required.
Strong grasp of performance marketing principles and conversion-focused copywriting.
Hands-on experience with paid channels (Meta, Google, LinkedIn) and scripting for video/social ad creatives.
Track record of creating and executing organic social content strategies.
Analytical mindset with practical experience using A/B testing and analytics to drive content decisions.
Nice to Have
Experience collaborating with creators, influencers, or customers on content production.
Experience conducting or leveraging user research to sharpen messaging.
Involvement in product positioning or go-to-market strategy work.
Compensation & Benefits
Salary: €70,000 – €150,000 annually, depending on experience.
High-ownership role with significant scope to shape strategy from day one.
Work within a small, fast-moving team at an early-stage, well-funded company.
Please note: visa sponsorship is not available for this position.
Location
This is an on-site role based in Vienna, Austria. Candidates must be willing and able to work from the Vienna office. Remote work is not available for this position.