About this role
We are looking for an SEO-focused Content Strategist to lead the creation and optimization of high-quality, long-form content for Miles Education. The primary focus will be driving organic traffic, improving search rankings, building topical authority, and generating qualified leads through content. **Key Responsibilities** * Develop and execute an SEO-driven content strategy aligned with business goals. * Own long-form content including blogs, pillar pages, guides, landing pages, and educational resources. * Conduct keyword research, competitor analysis, search intent, and content gap analysis. * Create SEO-focused content briefs and ensure content follows best practices for on-page SEO, internal linking, metadata, and content structure. * Write, edit, optimize, and refresh existing content to improve organic performance. * Build topic clusters and pillar content to strengthen topical authority. * Track keyword rankings, organic traffic, CTR, engagement, and conversions using tools such as Google Search Console, Google Analytics, Ahrefs, or SEMrush. * Stay updated on Google algorithm changes, SEO trends, and AI search developments. * Collaborate with social media, creative, and marketing teams to repurpose long-form content into social posts, YouTube videos, newsletters, and other formats. * Manage the content calendar and ensure timely publishing. **Requirements** * 4–6 years of experience in SEO content, content strategy, or content marketing. * Strong experience creating and optimizing long-form SEO content. * Excellent understanding of keyword research, search intent, on-page SEO, internal linking, and content clusters. * Excellent research, writing, editing, and communication skills. * Hands-on experience with SEO tools such as Google Search Console, Google Analytics, Ahrefs, or SEMrush. * Strong analytical mindset with the ability to use data to improve content performance. * Ability to simplify complex topics into engaging and authoritative content. **Good to Have** * Experience in Education, EdTech, Finance, Accounting, or Professional Education. * Experience with YouTube, LinkedIn, and social media content. * Understanding of AI search, Google Discover, featured snippets, and SERP features. * Experience using AI tools for content research and optimization.
