Creative Designer
Pune, IndiaHybridFull-timeMid · 2-5 years
About this role
About AdLift
AdLift Marketing Pvt. Ltd. is one of India's leading full-service digital marketing agencies, trusted by Fortune 500 brands and ambitious start-ups alike. Headquartered in Gurugram with a growing Pune hub, we deliver measurable results across SEO, Paid Media, Content Marketing, Social Media, Influencer Marketing, and more. Multi-award-winning at Social Samosa AgencyCon (SEO Agency of the Year, Specialist Agency of the Year Performance Marketing, Agency of the Year North), we are a team of data lovers who also happen to believe in the power of beautiful design.
The Role
We are looking for a Creative Designer who is equally at home crafting data-rich, publication-grade research reports — think Ahrefs, Semrush, and HubSpot-quality white-papers — and producing scroll-stopping social media visuals for LinkedIn and Instagram. You will be the visual voice behind AdLift's thought-leadership content and brand identity, translating complex marketing data into compelling stories that our audience actually wants to read and share.
Key Responsibilities
1. Research Reports & White-Papers
- Design end-to-end research reports, white-papers, case studies, and e-books (PDF & interactive formats) benchmarked against best-in-class industry publications.
- Develop multi-page layouts with structured data visualisations — charts, infographics, stat callouts, and icon-driven sidebars — ensuring every visual earns its place.
- Translate raw data and survey findings into clean, scannable pages that balance information density with aesthetic appeal.
- Create branded templates (covers, section dividers, data tables, pull-quote frames) for consistent and efficient future production.
- Collaborate with the content and SEO teams to ensure visual hierarchy drives readers through key findings and CTAs.
2. Social Media Design (LinkedIn & Instagram)
- Conceptualise and execute high-impact static posts, carousels, and infographic reels for AdLift's LinkedIn and Instagram channels.
- Design content series: 'Did You Know?', industry stat drops, campaign announcements, award highlights, client wins, and thought-leadership POVs.
- Balance brand consistency with platform-native aesthetics — professional authority on LinkedIn; visually punchy and trend-aware on Instagram.
- Create scroll-stopping cover frames for carousel posts; build repeatable templates that the social team can populate independently.
- Stay ahead of format trends — Reels covers, LinkedIn document posts, story graphics, animated GIF stills — and incorporate them into the content calendar.
3. Brand Governance & Asset Management
- Own and evolve AdLift's visual brand system — typography, colour palette, icon library, imagery style, and grid systems.
- Maintain an organised asset library (Figma / Adobe CC Libraries) accessible to the wider team.
- Ensure all client-facing and internal creative materials reflect brand guidelines without becoming formulaic.
4. Cross-functional Collaboration
- Partner with SEO, Paid Media, Content, and Business Development teams to produce pitch decks, proposal documents, and event collateral.
- Brief and coordinate with external illustrators or motion-graphics vendors when required.
- Present design concepts to senior stakeholders; incorporate feedback efficiently through structured revision cycles.
Qualifications & Skills
Must-Have
- 2–5 years of professional graphic design experience in a digital agency, media company, or in-house marketing team.
- Expert-level proficiency in Adobe Creative Suite — InDesign, Illustrator, Photoshop — for long-form document and print-quality design.
- Strong command of Figma for UI-adjacent social templates and collaborative design workflows.
- Demonstrated portfolio of research reports, white-papers, or branded publications (PDF format, multi-page, data-heavy).
- Demonstrated portfolio of social media creative for B2B or B2B-adjacent brands on LinkedIn and/or Instagram.
- Solid understanding of data visualisation principles — charts, tables, flow diagrams — and the ability to make data accessible without dumbing it down.
- Strong typographic sensibility and understanding of grid-based layout systems.
Good to Have
- Experience with motion design / After Effects for animated social content.
- Working knowledge of Canva Pro or similar tools for quick-turnaround team templates.
- Familiarity with AI-assisted design workflows (e.g., Midjourney, Adobe Firefly) and an informed opinion on when and how to use them.
- Understanding of digital marketing metrics (CTR, engagement rate, impressions) and how design decisions impact them.
- Prior experience designing for a digital marketing, SEO, or performance marketing brand.
What Will Make Your Portfolio Stand Out
✦ A long-form research report that uses data visualisation to tell a compelling story
✦ A LinkedIn carousel that generated measurable engagement or was widely reshared
✦ Evidence of evolving a brand's visual identity across both long-form and social formats
✦ Before-and-after examples showing how your design improved content readability or engagement
✦ Work that bridges analytical rigour with genuine creative flair — data doesn't have to be boring
What We Offer
🏆 Award-Winning Agency Culture
Work alongside India's top digital marketing minds, with a track record of industry accolades.
📈 High-Visibility Work
Your designs will reach clients, industry media, and a growing social audience — your portfolio will grow fast.
🎨 Creative Autonomy
Own AdLift's visual brand and shape how it shows up across every touchpoint — from white-papers to Instagram.
🚀 Growth & Learning
Access to premium tools, industry events, and internal learning sessions from our SEO and performance marketing experts.
💡 Collaborative Team
Flat hierarchy, cross-functional exposure, and a team that respects the craft of design.
📍 Pune Office
Modern office setup with hybrid flexibility, competitive compensation, and health benefits.
How to Apply
Send your CV and a link to your portfolio (Behance, Dribbble, personal website, or a curated PDF) to hr@adlift.com with the subject line:
"Creative Designer Application – [Your Name] – Pune"
Applications without a portfolio will not be considered.