Who We Are
We're Future, a global leader in specialist media. Our people bring our trusted brands to life, helping millions of people discover expert content that informs, inspires, and drives action. As a pioneering multiplatform media powerhouse, we provide expert content and technology that build valuable communities across all channels.
Description
As a Creative Strategy Director you will lead the strategic development of custom integrated marketing proposals for some of the world's leading brands, partnering closely with sales, creative, editorial, video, and production teams to build insight-driven, commercially compelling programs across Future's portfolio.
You'll operate across a diverse range of categories—including beauty, wellness, retail, and fashion—bringing together audience insights, editorial authority, cultural trends, and client objectives to develop innovative cross-platform marketing solutions. Beyond responding to briefs, you'll help shape scalable franchises, go-to-market narratives, and commercial opportunities that drive growth for both advertisers and Future.
What You'll Do
You will report into the Senior Director, Integrated Marketing
- Lead the strategic development of custom client proposals and proactive opportunities across our portfolio of brands and verticals.
- Own the pre-sale process from end to end, partnering with cross-functional leads to guide brainstorms, RFP development, deck creation, proposal refinement, and client pitches.
- Translate audience insights and cultural trends into innovative, insight-based marketing solutions.
- Build strategic commercial packages spanning video, social media, creator campaigns, newsletter, experiential activations, audio and emerging platforms.
- Shape go-to-market narratives and tentpole opportunities to strengthen marketplace differentiation.
- Bring experience within commerce-driven categories and a strong understanding of how audiences shop, discover products, and engage with brands across platforms.
- Develop integrated 360 opportunities with platform-native storytelling that seamlessly blends client objectives with editorial brand DNA.
What You’ll Bring
- 8+ years of experience in integrated marketing, branded content strategy, media, advertising, or creative strategy
- Experience developing strategic marketing programs across multiple consumer categories
- Proven ability to craft compelling pre-sale proposals combining insights, strategy, and commercial thinking
- Strong knowledge of digital, social, video, creator, experiential, and commerce marketing ecosystems
- Ability to manage multiple high-priority projects in a fast-paced environment
- Team-oriented mindset with a track record of shaping strategic narratives for senior stakeholders
- Familiarity with audience development, content monetization, and shaping recurring content formats
- Excellent storytelling, presentation, and communication skills.
- Experience developing social-first and video-first branded content.
- Strong understanding of platform-native storytelling across YouTube, Instagram, TikTok, and emerging media.
What We Offer
- Medical, dental, and vision coverage
- 401k plus a company match
- Uncapped leave
- When we hit our targets, enjoy a share of our profits with a bonus
- Refer a friend and get rewarded when they join Future
- Well-being support with access to our Colleague Assistant Programs
- Opportunity to purchase shares in Future with our Share Incentive Plan
The expected range for this role is $121,000 - $130,000. This is a hybrid role, working 2 days from the New York office.
Internal job family level Commercial 3
Diversity and Inclusion
At Future, we’re working to attract, retain and foster diverse talent, educating our colleagues in the importance of diversity, and review our internal processes so that they remain as free from bias as possible. We recognise that, in order to reach diverse communities through our content, we must first ensure ours is a culture in which diversity can thrive.
Please let us know if you need any reasonable adjustments.
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