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At Viaplay Group, we entertain millions of people every day through our streaming services, radio networks, and TV channels. We believe in the power of content not just as a way of telling stories and touching lives, but also expanding worlds.
We’re looking for the best people to join us on our journey. Right now, we’re searching for a CRM Manager to join on-site in our Stockholm office – are you ready to hit play on an exciting career change?
As a CRM Manager, you will work hands-on throughout the customer messaging process for Viaplay and Allente, from copywriting and message templates to campaign setup, execution and optimization. Working in Adobe Campaign, you will build and send personalized campaigns across channels, then analyze performance and apply learnings to improve future activities. You will work closely with Commercial, Content, Product and Tech teams to deliver relevant customer messaging in the Nordics.
Your responsibilities will include:
Write engaging copy for email, push notifications, SMS, direct mail and other CRM channels
Produce messages, including content, layout, assets and configuration
Build campaigns from scratch, defining target audiences, business rules and both curated and triggered customer messaging
Deliver lifecycle campaigns for Viaplay and Allente across multiple markets
Analyze campaign performance, conduct A/B tests and continuously optimize results through data and insights
Ensure all customer messaging follows brand guidelines, legal requirements and established CRM processes
We aspire to constantly improve and to learn something from everything we do. You will be challenged, and you will have loads of fun!
You are structured, organized and forward-leaning with a go-getter attitude. Passionate about creating great customer messaging, you understand how relevant, data-driven communication strengthens the customer experience and commercial performance.
As a proactive, self-driven doer, you enjoy working hands-on with both copywriting and marketing automation. You combine creativity with analytical thinking and a keen eye for detail, always looking for ways to improve customer messaging, processes and results.
You bring:
At least two years of work experience in CRM, Marketing Automation or digital marketing within an international, multi-channel D2C and/or B2B environment
Strong copywriting skills and experience creating engaging customer messaging across digital channels
An analytical and commercial mindset with a passion for testing, learning and continuous optimization
Hands-on experience with Marketing Automation platforms (e.g. Adobe Campaign, Salesforce Marketing Cloud or MessageGears) and familiarity with SQL
A bachelor's or master's degree in business, marketing, communication or a related field
Fluent in Swedish and English, both written and spoken
A genuine interest in movies, TV series and/or sports
It’s a bonus if you have:
Project management of complex CRM or marketing automation initiatives, such as implementing new datasets, system functionality or processes
An eye for UX and UX writing
Hands-on knowledge of campaign management, CMS and translation tools
Comfortable collaborating with cross-functional stakeholders
Most of all, you are curious and keen to learn!
We’ve got you covered! 30 days of paid vacation every year, an attractive pension and insurance scheme, and generous parental leave pay lift.
Your wellbeing matters. We provide you with various wellbeing initiatives including wellness allowance.
A safe space to grow and up-skill. Our learning culture puts you in the driver’s seat of your own development.
Entertainment is what we love, and entertainment is what we do. So, unlimited access to Viaplay seems only fair for you to get to know the product – including series & viewing events, new release movie rentals, linear channels and more.
If this feels like your kind of challenge, make sure you apply by attaching your CV here – you may also want to add your LinkedIn profile. Please don’t send us your application via email because we won’t be able to accept it. We do, however, welcome any questions you may have about this particular position.
Want to learn more about who we are and what we do? Check out our careers page or follow us on Instagram! We’re only ever a few clicks away.
