CRM Manager_Retail

Duties and Responsibilities Drive and develop the CRM strategy to support the brands under the division’s umbrella to grow with a customer centric approach and marketing automation. Strategize – Build the CRM Roadmap with set KPI’s to improve the customer lifetime value Scope - Generate insight into customer segments for use within business development and other CRM initiatives Campaign Management - Support the management of business development activities by: Identifying growth, cross sell, up sell and retention opportunities within the database Customer - Create and develop database segmentation profiles to enhance innovative customer information data solutions in line with business objectives Processes - Closely monitor internal processes and capabilities of the Marketing Database to ensure data is securely managed via information and reporting Data Management - Formulate, implement, and enforce proper data collection policies and procedures to support business goals and CRM vision Strategic Input - Liaise with key and senior stakeholders in order to maintain an evolution of information needs, providing sound advice and recommendations with reports to support business goals Profiling - Establish the necessary criteria to proactively detect opportunities within the business and the database to streamline activity Analyze – evaluate the performance of published CRM content for recommendations for future CRM campaigns Be a fresh thinker—make suggestions and bring forth ideas to grow and expand the creative practice and bring to bear best in class work and thinking Requirements and Qualifications Proven track record of hand on experience in CRM English speaking, Arabic is a benefit Strong communication skills A profile that combines creativity, technical and managerial skills Proactive work ethic