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At Swarovski, where innovation meets inspiration, our people desire to explore, experience, and create. We are looking for a CRM & Promotion Manager where you will get a chance to work in a rewarding role within a diverse team that is pushing boundaries. Be part of a truly iconic global brand, learn and grow with us. We’re bold and inventive, revealing astonishing things like no one else can. A world of wonder awaits you.
About the job
Your responsibilities include, but are not limited to:
CRM Strategy & Customer Analytics:
Lead annual CRM strategy and loyalty program initiatives aligned with global guidelines and local business priorities
Conduct regular CRM database analysis and generate strategic insights to support marketing and retail business decisions
Develop actionable recommendations based on segmentation, retention, repurchase, and customer lifecycle analysis
Monitor CRM KPIs and campaign effectiveness, identifying opportunities to improve customer acquisition, engagement, and loyalty
Support the development and implementation of AI-led CRM initiatives and data-driven customer activation strategies
Promotion Management:
Lead promotion strategy and implementation aligned with global frameworks and local business objectives
Partner with Global Promotion/GTM teams to ensure effective commercial planning and execution
Develop customer incentive and promotional programs, including GWP initiatives, to maximize business impact and customer engagement
Evaluate promotion performance and identify optimization opportunities based on business insights
Manage CRM & Promotion budgets, forecasts, and ROI tracking
CRM Activation & VIP Experience:
Plan and execute CRM activations, including customer events and VIP experiences, to strengthen customer loyalty and brand desirability
Manage CRM communication channels, including MMS, and loyalty member communications
About you
We are looking for a unique and amazing talent, who brings along the following:
Bachelor’s degree in marketing, Data Analytics, or related field
+10 years of relevant experience in CRM, promotions, customer analytics, or loyalty marketing
Strong expertise in CRM strategy, customer lifecycle management and loyalty programs.
Proven ability in customer analytics, strategic insight generation, and data-driven decision-making with advanced Excel and PowerPoint skills
Experience or strong interest in AI-driven CRM and marketing automation is highly preferred
Experience in VIP/customer events and experiential marketing is preferred
Strong cross-functional collaboration skills with a “Win as One” mindset
Fluency in Korean and English
What we offer
You can expect a range of benefits, including:
Learning and career development programs to help you grow
A global employee assistance program offering support in the areas of mental, physical, and emotional health, managerial support as well as financial and legal matters
Hybrid and flexible work options to support your work-life balance
Paid volunteering leave to support causes that matter to you
Exclusive employee discounts on Swarovski products
About Swarovski
Swarovski creates crystal-based products of unique quality and craftsmanship that bring joy and celebrate individuality. Founded in Austria in 1895, we design, manufacture, and sell the world’s finest crystals, gemstones, Swarovski Created Diamonds, zirconia, jewelry, accessories, and home décor.
Sustainability and responsibility are at the heart of our brand, from circular innovation to diversity, inclusion, and the philanthropic work of the Swarovski Foundation. We empower people to express their individuality with confidence and respect, and we believe that different perspectives make us stronger.
Swarovski is an equal opportunity employer. We are committed to fair, inclusive recruitment and to building a workplace where everyone feels they truly belong.
