D2C Growth & Marketing Head
Hyderabad, IndiaFull-timeSenior · 8-12 years
About this role
About the Role
We are looking for a dynamic and result-oriented D2C Growth & Marketing Head to lead the growth strategy for a premium consumer healthcare and wellness brand. This is a high-impact role for someone who enjoys being in the market, building strategic partnerships, driving brand visibility, acquiring customers, and accelerating revenue growth.
The ideal candidate is a go-to-market (GTM) leader who can combine marketing strategy with business development. This role requires frequent market visits, networking, client meetings, channel development, and collaboration with internal teams to grow both product and service revenue.
Key Responsibilities
- Develop and execute the overall D2C growth strategy to drive customer acquisition, retention, and revenue.
- Lead Go-to-Market (GTM) initiatives for new products, services, and campaigns.
- Identify and build partnerships with corporate organizations, hospitals, clinics, wellness centers, pharmacies, salons, influencers, and other strategic partners.
- Meet potential clients, business partners, and institutional customers to generate new business opportunities.
- Drive sales of products, treatment packages, memberships, and premium services through strategic marketing initiatives.
- Plan and execute online and offline marketing campaigns, promotional activities, events, exhibitions, and brand activations.
- Collaborate with digital marketing, CRM, sales, and operations teams to achieve business objectives.
- Develop customer engagement and loyalty programs to improve repeat business.
- Analyze market trends, customer behavior, competitor activities, and identify new growth opportunities.
- Build strategic alliances with influencers, affiliate partners, and local communities to enhance brand visibility.
- Monitor business KPIs including revenue growth, customer acquisition cost (CAC), ROAS, customer lifetime value (CLV), and conversion rates.
- Prepare business growth plans, sales forecasts, and performance reports for leadership.
Required Skills & Qualifications
- 8–12 years of experience in D2C Growth, Marketing, Business Development, or Go-to-Market Strategy.
- Proven experience in scaling consumer brands through both online and offline channels.
- Strong exposure to business development, client acquisition, strategic partnerships, and channel expansion.
- Experience in driving revenue through product and service sales.
- Excellent networking, negotiation, presentation, and relationship management skills.
- Hands-on understanding of digital marketing channels including Meta Ads, Google Ads, SEO, CRM, email marketing, and marketing automation.
- Strong analytical mindset with experience using Google Analytics and marketing dashboards.
- Ability to work independently and drive business growth with minimal supervision.
- Willingness to travel locally for client meetings, partnerships, events, and business development activities.
Preferred Industry Experience
Candidates from any of the following industries will be preferred:
- D2C Consumer Brands
- Beauty & Personal Care
- Skincare & Cosmetics
- Healthcare & Wellness
- Luxury Retail
- Lifestyle & Fashion
- FMCG
- Retail & Consumer Products
What We're Looking For
- Entrepreneurial mindset with a strong ownership attitude.
- Passion for meeting clients and growing business through market outreach.
- Strong leadership and team management capabilities.
- Excellent communication, negotiation, and relationship-building skills.
- Highly target-driven with a focus on revenue growth and business expansion.
Key Performance Indicators (KPIs)
- Revenue Growth
- Customer Acquisition
- Strategic Partnerships
- Product & Service Sales
- Brand Visibility
- Customer Retention
- Market Expansion
- Campaign ROI
- Business Development Pipeline