Digital Enablement Manager, Fundraising

Join an award-winning Fundraising team that dreams big and achieves amazing things. At Cerebral Palsy Alliance (CPA) our values are Passionate, Respectful, Ethical, Curious and Courageous - and innovation is at our core.

Our team has delivered 70.3% growth in online donation revenue from first gifts and 78.9% growth in acquisition and leads over the past 3 financial years. We're launching a large multi-million-dollar campaign to raise funds for today and tomorrow across transformational research, disability tech, national policy change, helping every baby at risk of cerebral palsy and more. To take this further, CPA Fundraising is undertaking the largest tech and data review in our history, empowering our people to build remarkable data-led journeys that acquire and retain the right supporters and capitalise on the rapid always evolving tech and AI.

We invest meaningfully in training and professional development, and we encourage every team member to bring an always learning, always teaching mindset, sharing knowledge generously and growing together.

About the role

The Digital Enablement Manager is responsible for leading Fundraising’s ongoing project management and change management of supporter experiences, digital, data and AI across the fundraising team. This role designs and embeds effective process workflows, tools, training and change practices that make it easier for teams to plan and deliver supporter-centred, accessible and compliant fundraising activities.

Working across digital and data transformation projects to maximise all supporter experiences, implementing and enhancing collaboration tools and driving AI initiatives, you will build internal capability, improve ways of working and help teams maximise the effectiveness and return on investment of CPA Fundraising activities.

This role is ideal for a digital marketing professional with strong project or change management experience who enjoys improving processes, connecting teams and driving the successful adoption of new technologies and ways of working.

Responsibilities of the role (not limited to):

• Lead change management for supporter experiences, digital, data and AI initiatives across Fundraising.
• Review and improve workflows, processes and quality assurance practices using enterprise approved systems like Jira.
• Drive the adoption of digital tools and work management platforms, and support the uptake of existing platforms such as Jira, Miro, and business approved AI tools
• Work closely with the members of Digital and Data teams to ensure opportunities for innovation and optimisation are shared across the department. Then partner with stakeholders across multiple teams to identify the opportunities and implement improvements.
• Mapping out how a campaign or initiative moves from idea → brief → build → launch → reporting and setting that workflow up in a shared tool so everyone can see status, accountability, workflow and performance at a glance.
• Facilitate workshops, presentations and stakeholder meetings to build engagement and alignment.
• Monitor adoption and continuously improve processes using feedback and data.
• Change management: Running workshops to co-design a new way of working, then managing the rollout.
• Stakeholder engagement: Acting as the go-between for different teams — translating one team's needs into requirements the other can act on and translating technical or process constraints back into plain language.
• Monitoring & continuous improvement: Tracking change management or usage data for a new tool or process, and iterating based on what the data and staff feedback show.
• Capability building: Creating and maintaining a short internal training series or resource hub so staff can build confidence and self-serve when using new tools or following new processes.

About you:

• Proven experience in digital marketing, project management, change management or digital operations.
• Strong understanding of digital marketing channels and campaign delivery.
• Proven experience leading process improvement or change initiatives.
• Excellent stakeholder management and communication skills with the ability to influence across teams.
• Highly organised with strong attention to detail and a collaborative approach.
• Experience using Jira or similar task management platform.
• Tertiary qualifications in Marketing, Project Management or a related discipline.
• Experience with Salesforce and Braze is desirable.

Working for CPA offers you exceptional remuneration & benefits:

• Access to a tax-free meal, entertainment & venue benefit card valued at $2,650 per year
• Flexible ways of working - working from home options, flexibility surrounding hours
• 12 weeks paid parental leave and 2 weeks paid partner leave
• 3 additional leave days each year (conditions apply)
• $100 per year well-being allowance that you can use to enhance your wellbeing (eg: purchase sports equipment, have a massage, take a meditation class, the choice is yours)
• Discounted gym membership for you and your family, using Fitness Passport
• Employee Assistance Program
• Paid Employee Referral Bonus Program, where you can be generously rewarded for referring a friend that joins CPA.

Our Values:

At Cerebral Palsy Alliance we champion diversity and equitable opportunities for people with disabilities and lived experience, Aboriginal and Torres Strait Islander people, culturally and linguistically diverse backgrounds and the LGBTQIA+ community.

We are passionate, respectful, ethical, curious and courageous. Great Minds Think Differently.

Ready to Join Us?

Apply through this job advert. We are committed to supporting inclusivity for anyone with diverse needs and lived experience. Workplace adjustments can be discussed to create a safe and comfortable workplace that supports your health, abilities, and personal needs.

More information about working for CPA:

For the safety of staff and clients we have assessed that this role requires a low level of physical functionality.

Cerebral Palsy Alliance upholds and advocates for the rights of clients, we are a child safe organisation and all workers must adhere to the NDIS Worker Code of Conduct.