Digital Marketing Analyst
Full-timeMid · 2-4 yearsH1B likely
About this role
About Webential
Webential is a leading digital solutions provider specializing in website design, development, and digital marketing services since 2009. We help businesses accelerate their digital growth through innovative marketing strategies, data-driven insights, and cutting-edge technologies.
Job Overview
We are looking for a detail-oriented Digital Marketing Analyst with 2–4 years of experience to join our team. The ideal candidate should have strong analytical skills and hands-on experience in SEO, AI-powered marketing, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), web analytics, and digital campaign performance analysis. You will be responsible for monitoring marketing performance, identifying growth opportunities, and providing actionable insights to improve business outcomes.
Key Responsibilities
Digital Marketing Analytics
- Monitor and analyze website traffic, user behavior, conversions, and campaign performance.
- Track and report key performance indicators (KPIs) including organic traffic, keyword rankings, lead generation, engagement, and ROI.
- Build and maintain dashboards and reports using Google Looker Studio.
- Identify trends, performance gaps, and optimization opportunities through data analysis.
SEO, AEO & GEO Analysis
- Analyze website performance and recommend improvements for SEO, Technical SEO, Local SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).
- Conduct keyword research, competitor benchmarking, and content performance analysis.
- Perform technical SEO audits to identify crawl issues, indexing errors, duplicate content, broken links, and Core Web Vitals improvements.
- Monitor search engine algorithm updates and AI search trends.
AI-Powered Marketing
- Mandatory: Use AI tools such as ChatGPT, Gemini, Claude, Perplexity, Jasper, or similar platforms for research, reporting, content optimization, and workflow automation.
- Analyze AI search visibility, Google AI Overviews, and generative search performance.
- Recommend AI-driven strategies to improve marketing efficiency and campaign effectiveness.
Campaign Performance
- Measure the effectiveness of SEO and digital marketing campaigns.
- Support optimization of landing pages and conversion funnels.
- Analyze customer journeys and recommend improvements to increase conversions and engagement.
Collaboration
- Work closely with SEO specialists, content writers, developers, designers, and marketing teams.
- Present performance reports and actionable recommendations to internal stakeholders.
- Ensure marketing initiatives align with business goals and data insights.
Continuous Improvement
- Stay updated with the latest trends in digital marketing, AI, analytics, SEO, AEO, GEO, and Google algorithm updates.
- Evaluate new tools and technologies that improve marketing performance and reporting.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Business, IT, Statistics, Data Analytics, or a related field.
- 2–4 years of experience in Digital Marketing Analytics, SEO, or Performance Marketing.
- Strong understanding of SEO, Technical SEO, Local SEO, AEO, GEO, and AI Search Optimization.
- Mandatory experience with AI tools such as ChatGPT, Gemini, Claude, Perplexity, Jasper, or equivalent.
- Hands-on experience with:
- Google Analytics 4 (GA4)
- Google Search Console (GSC)
- Google Tag Manager (GTM)
- Google Looker Studio
- SEMrush or Ahrefs
- Screaming Frog
- Microsoft Excel or Google Sheets
- Strong analytical mindset with the ability to interpret data and provide actionable insights.
- Good understanding of structured data (Schema), Core Web Vitals, indexing, crawling, and website performance optimization.
- Excellent communication, reporting, and presentation skills.
- Ability to manage multiple projects and meet deadlines.
Benefits
- 5 Days Working.
- 8:00 AM to 5:00 PM work schedule.
- Leave Encashment.
- Rewards & Recognition.
- Learning & Development Opportunities.
- Fun Fridays and Team Events.