Digital Marketing
About this role
Dear All,
The renowned team of Sasha Luxe is welcoming talented professionals to be part of our monumental growth story. Currently, we are inviting applications for the post of Head of Digital Marketing with extensive experience in branding and marketing of products.
As the Head of Digital Marketing, your responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d like to meet you.
Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.
Job responsibilities:
Craft strategies for our marketing goals- Digital advertising, Communications and Creative.
Prepare and manage monthly, quarterly and annual budgets for the Marketing department
Set, monitor and report on team goals
Design branding, positioning and pricing strategies
Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
Analyze consumer behavior and determine customer personas
Identify opportunities to reach new market segments and expand market share
Craft quarterly and annual hiring plans
Monitor competition (acquisitions, pricing changes and new products and features)
Coordinate sales and marketing efforts to boost brand awareness
Participate in the quarterly and annual planning of company objectives
Requirements:
1-3 years of work experience, as head of marketing, preferably within the beauty industry
Experience running successful product marketing campaigns
Solid knowledge of web analytics and Google AdWords
Experience with CRM software
Leadership skills with the ability to set and prioritize goals
Analytical mind
Established press and media contacts
BSc or MSc in Marketing or relevant field
Joining: We are expecting the candidate to join our team immediately.