Digital Marketing Manager- Gaming
Chandigarh, IndiaFull-timeMid · 4-6 years
About this role
We are looking for a Digital Marketing Manager – Gaming who understands the gaming ecosystem end-to-end—from game studios and publishers to Web3 startups and IP owners.
This role will be responsible for driving digital growth, brand positioning, and demand generation for our gaming services and products globally.
You will work closely with sales, delivery, creative, and leadership teams to build visibility, credibility, and high-quality inbound opportunities in the gaming industry.
Experience Required: 4–6 Years
Key Responsibilities
1. Digital Marketing Strategy & Positioning
Define and execute end-to-end digital marketing strategy for the Gaming Division (Web2, Web3, Metaverse, iGaming)
Position the company as a trusted game development and technology partner.
Develop clear value propositions and messaging for different target audiences (studios, founders, publishers, investors).
2. Demand Generation & Performance Marketing
Drive B2B lead generation through:
LinkedIn Marketing (organic + paid)
Google Ads & PPC campaigns
Landing pages and conversion funnels
Own campaign lifecycle: planning → execution → optimization → reporting
Work closely with sales to improve MQL to SQL conversion rates
3. Content Marketing & Thought Leadership
Own and execute the content strategy, including:
Case studies, blogs, whitepapers
LinkedIn content and thought leadership
Pitch decks and service pages
Translate complex gaming and technical capabilities into clear, engaging messaging
Build founder and leadership visibility in gaming and Web3 ecosystems
4. Event & Industry Marketing
Plan and execute marketing around gaming events, expos, and conferences (online & offline)
Drive event-based lead generation, partnerships, and networking
5. Brand & Creative Management
Ensure consistent brand identity and messaging across all digital channels
Collaborate with design and video teams for:
Creatives, ad copies, reels, banners, and pitch assets
6. Analytics & Performance Tracking
Track and analyze:
Campaign performance
Lead quality and funnel metrics
Website and landing page conversions
Use insights to optimize campaigns, messaging, and channels
Required Skills & Experience
4–6 years of experience in Digital Marketing (B2B), preferably in Gaming, Tech, or Web3
Strong understanding of the global gaming ecosystem (studios, publishers, monetization models)
Hands-on experience with:
LinkedIn Ads & Google Ads
Performance marketing & funnel optimization
Content-led growth strategies
Ability to convert technical offerings into compelling marketing narratives
Strong communication and stakeholder management skills
Good to Have
Experience in gaming or game development marketing
Exposure to Web3, blockchain gaming, NFTs, or Metaverse