Digital Marketing Specialist
Pune, IndiaFull-timeMid · 3-5 years
About this role
About the Role
We are seeking a creative and data-driven Digital Marketing Specialist with a strong IT or software industry background to lead our online marketing strategy. The ideal candidate should have deep expertise in SEO, digital marketing campaigns, and performance analytics, along with the ability to produce engaging and trend-aligned content for brand visibility and talent attraction.
Key Responsibilities
- Develop and execute SEO strategies to enhance organic reach and website performance.
- Plan and manage paid campaigns across LinkedIn and Google Ads to generate qualified leads for sales.
- Research market trends, competitors, and emerging opportunities within the IT/software domain.
- Create and manage email marketing campaigns, including writing compelling and conversion-focused content.
- Develop and maintain a consistent social media presence with a focus on entertainment-quality content (e.g., reels, videos) to attract talent and improve brand engagement.
- Collaborate with design teams to ensure high-quality visual content and graphics for all marketing assets.
- Track, analyze, and report on campaign performance, engagement graphs, and traffic trends.
- Optimize digital assets for SEO, including keyword research, meta content, and backlink strategies.
Requirements
- Bachelor’s degree in Marketing, Communication, or related field (IT/Tech background preferred).
- Proven experience (3–5 years) in SEO and Digital Marketing within a technology or software services environment.
- Hands-on experience with LinkedIn Ads, Google Ads, and email marketing tools.
- Strong understanding of analytics tools (Google Analytics, Search Console, etc.).
- Excellent written communication and creative content development skills.
- Up-to-date with the latest digital trends, social media algorithms, and engagement strategies.
Preferred Skills
- Basic knowledge of video marketing and reel creation for talent branding.
- Ability to convert marketing leads into sales-qualified leads (SQLs) through targeted digital campaigns.
- Analytical mindset with attention to content quality, SEO insights, and trend-driven marketing.