Digital Product Lead

We are Nacar.
A solution-first creative partner helping ambitious organizations shape and deliver the right products, services and experiences — with clarity, rigor and creative excellence.

Rooted in Palo Alto, Barcelona, and with studios in Bilbao, Guadalajara, Porto Alegre and China, we're a global team of 130+ Nacarians from more than 23 nationalities. This role will be based in our Barcelona studio.

Twenty years, 70 design awards and 10+ client ecosystems later, we've learned that creativity is only worth something when it turns into real solutions. That's why we work in a way that connects craft with systems — building things that don't just look right, but perform, scale and generate measurable value for our clients.

A Nacarian is a creative orchestrator, shaped by Criteria, Adaptability and Ownership. Someone who reads complexity, anticipates what matters, and moves fast with intent. We come from different disciplines — strategy, research, industrial and digital design, brand, service, engineering — but we share the belief that great ideas only matter when they become real.

Nacar is entering a new chapter. We're strengthening our capabilities, growing into new markets, and building the organization that will shape what's next. With a hybrid work model and flexible hours, we're powered by a culture of communication, collaboration and ownership — with the ambition of becoming the trusted creative decision partner for the leaders redefining the future of their industries.

If you're excited by building — not just joining — this is a great moment to be here.

Is this something you feel identified with?

We're currently looking for a Digital Product Lead to lead our digital product vertical at Nacar. Your job is to take the ambiguity of a client brief and turn it into a real, functional and well-built product — with technical judgement, current product culture, and the ability to inspire both the team and the client throughout the process.

This is not a digital project manager role. You're the person who defines what needs to be built, how it should work, and which technical and product decisions matter — before the first developer writes a line of code. You'll work in parallel and as an equal with the Foresight and Future Design Lead: where they open up strategic territories and conversations, you materialize them.

-What will your day to day be like?-

You will:

• Define digital product architectures — what stack makes sense, what's viable, what's scalable.

• Talk with technology partners or external development teams and communicate exactly what needs to be built, with what logic and under what criteria.

• Detect when a technical proposal is over-engineered, poorly framed, or will generate technical debt the client will pay for in 6 months.

• Translate abstract visions into information architectures, user flows and executable backlogs with real acceptance criteria.

• Lead multidisciplinary project teams — UX/UI, development, QA — without necessarily being their hierarchical manager.

• Define roadmaps, prioritise with business and product criteria, and keep the team focused on what truly matters.

• Manage client expectations in high-pressure environments — knowing when to launch a functional MVP and when to defend that something needs more time.

• Act as the quality benchmark for the vertical: deliverables produced under your supervision have a recognisable standard.

• Stay permanently up to date with what's happening in digital product — new design, prototyping and building tools, emerging methodologies, product cases moving the market — and share your point of view inside and outside Nacar.

• Elevate the team not by hierarchy but by reference — people want to work with you because they learn.

• Combine technical credibility with an inspirational reading of the product in client rooms — not only executing the brief, but expanding it.

• Act as a consultant from first contact — challenging the brief, identifying the real problem behind the stated one, and proposing a direction with judgement.

• Lead pre-sales and definition phases: discovery, technical diagnosis, solution architecture proposals — with CTOs, CPOs and Innovation Directors as your natural counterparts.

-What are we looking for?-

• +5 years of experience in digital product, with at least 2-3 years in an agency or product consultancy managing external clients — agency experience is almost a requirement, as you need to have navigated the complexity of multiple clients, sectors and contexts simultaneously.

• Hybrid career path is highly valued: experience on both sides — consulting or product agency, and in-house at a company building its own product (a scaling startup, scale-up, or corporation with real product culture).

• Solid technical knowledge of digital product architectures — you don't write code in production, but you understand how the pieces fit together, having worked side by side with development teams long enough to know which technical decisions matter and which are noise.

• Strong product culture: you live digital product. You follow builders, read changelogs, and experiment with tools before they go mainstream. Figma, Linear, Notion are the minimum — we're interested in someone already testing what comes next.

• Ability to translate abstract visions into concrete architectures, user flows and executable backlogs.

• Consultant mindset: you challenge briefs, identify real problems behind stated ones, and hold your ground in front of CTOs, CPOs and Innovation Directors — speaking their language (both technical and strategic) without needing an intermediary.

• Proven leadership in complex projects and multidisciplinary teams — activating, challenging and elevating the work of everyone around you.

• Fluent in English (written and spoken); Spanish is a plus.

What this role is NOT:

• Not a Project Manager coordinating tickets.

• Not a UX Designer who has scaled to lead.

• Not a CTO or a purely technical profile.

• Not a strategy consultant without real execution in digital product.

-Why should you join?-

This is a unique opportunity for someone looking for a challenge in the digital product area and to be part of a center of innovation that is impacting clients all over the world — leading a vertical where technical judgement, product culture and client credibility come together 🙂

We also offer:

🔖Permanent contract.

💰Competitive salary

🏡Hybrid working model - you can either work from home or enjoy our beautiful studio (with free coffee and a great garden!).

🌈Join a dynamic +15 nationalities community and enjoy our team-building activities.

📚Keep challenging yourself with our Nacar Academy training program, aligned with the creation of personalized career paths.

✨26 paid vacation days.

💯Monthly allowance for internet costs and a budget for working-from-home materials.

🍎Health Insurance.

🚀Flexible working hours.

🆓Free tickets for the Palo Alto Market 😃