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Job Description
Hybrid: for this position is required to be on site 3x/week
Position mission:
Lead the transformation of the digital and omni-channel customer journey, leveraging analytics, AI, and LTV insights to improve conversion, customer experience, and commercial performance across retail, fleet, and aftersales.
Optimize digitally generated lead management by enhancing qualification, routing, follow-up, responsiveness, and recovery actions, while connecting Marketing, Analytics, and Field teams to drive consistent business results.
What you will do (responsabilities):
Identify process gaps and drive action plans across sales, fleet, and aftersales.
Develop playbooks, coaching guides, and management standards for dealers and field teams.
Translate AI and LTV opportunities into process improvements and pilot initiatives.
Optimize lead routing, prioritization, personalization, and recovery actions.
Enhance WhatsApp, CRM, and customer engagement processes with Marketing and DSX.
Scale GenAI-enabled tools and support the rollout of digital and AI-driven routines at dealer level.
Location: São Caetano do Sul/SP
Your skills and abilities (required qualifications):
Bachelor's degree
English proficiency (minimum advanced).
Experience with CRM, MarTech platforms, CDP, and customer journey management, driving lead generation, engagement, and conversion strategies.
Strong knowledge of digital funnel management, lead scoring, trigger-based journeys, personalization, and marketing automation.
Experience in campaign activation, data integration, performance measurement, A/B testing, and continuous optimization.
Analytical mindset with the ability to translate data and customer insights into actionable business recommendations.
Proven ability to work cross-functionally with Marketing, Sales, DSX, IT, and external partners to deliver business results.
Familiarity with AI-driven solutions, personalization strategies, and digital transformation initiatives.
Strategic thinker with a hands-on, structured, and execution-oriented approach, capable of driving projects from concept to implementation.
Previous experience in automotive, retail, or omnichannel environments is a plus.
What can you give a competitive edge (preferred qualifications):
Customer centricity/ Strategic thinking
Innovation/ Analytical rigor
Collaboration/ Influence
Agility/ Accountability/ Resilience
#LI-AS


GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future.

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

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