Director, Marketing Analytics & Insights

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CORE JOB SUMMARY
The Director, Marketing Analytics & Insights leads marketing measurement strategy from instrumentation through attribution, dashboarding, and executive reporting. This role serves as the primary analytics voice to the CMO, CFO, and senior leadership and owns the digital analytics compliance review and evaluation of a HIPAA-compliant measurement stack. As Platform Product Owner, the Director governs data collection, BI tooling, and analytics infrastructure across UHealth, Academy, Athletics, and Development and ensures stakeholder teams receive decision-ready reporting that demonstrates impact and performance.

CORE JOB FUNCTIONS

1. Defines and governs the marketing analytics platform roadmap by maintaining a prioritized backlog that includes tagging, compliance remediation, reporting infrastructure, and BI platform decisions across enterprise stakeholders.

2. Governs the full data collection stack, including tag management standards, event taxonomy, campaign naming conventions, pixel governance, and data layer specifications.

3. Leads digital analytics compliance assessment and remediation in coordination with Legal by evaluating data privacy exposure, documenting risk posture, and managing transition planning to a compliant measurement stack.

4. Owns the BI platform by defining dashboard governance standards, maintaining data model documentation, and enabling self-service reporting for campaign teams across enterprise units.

5. Owns AI search analytics configuration by governing behavioral data collection, managing search performance reporting, and ensuring integration with the broader analytics infrastructure.

6. Drives analytics enablement across the organization by building measurement literacy through training programs, standardized templates, and a required pre-campaign measurement planning process.

7. Manages vendor relationships across the analytics stack by ensuring SLA accountability, overseeing contract terms, maintaining roadmap visibility, and managing escalation paths.

8. Builds and maintains executive and operational dashboards that report brand performance, campaign ROI, channel attribution, and conversion metrics for UHealth (patient acquisition), Academy (enrollment), Athletics (fan and revenue), and Development (pipeline and donations).

9. Designs and maintains attribution models across digital and offline channels and documents methodology to ensure defensibility with Finance and senior leadership.

10. Defines shared marketing KPI taxonomy across all brands and organizational units to create consistent measurement standards for CMO and CFO audiences.

11. Translates complex analytics and performance data into clear, decision-ready insights for non-technical stakeholders, including Marketing, Finance, and business unit leadership.

12. Partners with the Director, Marketing Data to ensure data pipeline integrity, manage analytics infrastructure dependencies, and define requirements for predictive analytics use cases.

13. Standardizes pre-campaign measurement planning and post-campaign performance reviews as required practices across the marketing organization.

14. Establishes and continuously assesses the effectiveness of the internal controls within the unit and compliance with University policies and procedures. Ensures employees are trained on controls within the function and on University policy and procedures.

This list of duties and responsibilities is not intended to be all-inclusive and may be expanded to include other duties or responsibilities as necessary.

CORE QUALIFICATIONS
Education:
Bachelor’s degree in relevant field required

Experience:
Minimum 6 years of relevant experience required

Certification and Licensing:
Refer to department description for applicable certification requirements

Knowledge, Skills and Abilities:

• Strategic Alignment: Skilled in aligning departmental goals with enterprise-wide strategy and develops comprehensive strategic plans.

• Financial Management: Ensures fiscal responsibility, and optimization of financial performance.

• Resource Management: Ability to allocate resources and drive innovation and growth.

• Adaptability: Proven ability to adjust to changes and leads/inspires transformational change.

• Team Leadership: Ability to build and lead high-performing teams, manage complex projects, and ensure successful project delivery.

• Technology & Analytics: Understanding of technology, data analytics, and performance measurement to drive strategic decisions and identify opportunities.

• Communication: Ability to influence others, articulate strategic vision, and ensure clear and persuasive communication.

This is a core job profile description and is not reflective of all duties that may be assigned to a specific position in each individual department. The above statements are intended to describe the general nature and primary responsibilities of this core job profile. Specific duties and tasks may vary based upon departmental needs. Other duties may be assigned to the above consistent with the knowledge, skills, and abilities required for the job.

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The University of Miami offers competitive salaries and a comprehensive benefits package including medical, dental, tuition remission and more.

UHealth-University of Miami Health System, South Florida's only university-based health system, provides leading-edge patient care powered by the ground breaking research and medical education at the Miller School of Medicine. As an academic medical center, we are proud to serve South Florida, Latin America and the Caribbean. Our physicians represent more than 100 specialties and sub-specialties, and have more than one million patient encounters each year. Our tradition of excellence has earned worldwide recognition for outstanding teaching, research and patient care. We're the challenge you've been looking for.

The University of Miami is an Equal Opportunity Employer. Applicants and employees are protected from discrimination based on certain categories protected by Federal law.

Job Status:

Full time

Employee Type:

Staff