Director of Admissions, Business & Community Development

Job Description

Strategic Admissions & Conversion (40%) - Admissions
The Personalised Journey: Design and implement a bespoke admissions process that moves away from "transactional" interactions to a truly tailored experience for every prospective family.
Conversion Optimisation: Oversee the full sales funnel, from lead generation and enquiry handling to tours, assessments, and enrolment.
Pipeline Management: Lead the admissions team in proactive "soft-sales" follow-up, ensuring no lead is left cold and that every family feels valued and " ;at home" before
they even join.
Elite Branding: Ensure the "look and feel; of the admissions environment, campus tours, and collateral consistently meet the standards of a premium international school.

Strategic Partnerships & B2B Growth (20%) - Business

Corporate & Diplomatic Outreach: Build and maintain high-level relationships with MNCs, embassies, relocation agencies, and chambers of commerce to secure Bangkok Prep as their preferred educational partner.
Community Hubs: Develop partnerships with premium lifestyle brands, feeder
nurseries, and local organisations to diversify and strengthen the school’s recruitment pipeline.
Market Positioning: Represent Bangkok Prep at high-profile networking events and educational fairs, articulating the school’s unique "Points of Difference.
Retention & Parent Experience (20%) - Community
NPS ; Family Feedback: Drive the school’s Net Promoter Score (NPS) and pulse-
check initiatives, using family sentiment data to identify at-risk cohorts and implement intervention strategies.
The "Prep Family"t; Culture: Collaborate with School Principals and the "Friends of Bangkok Prep"; parent group to enhance engagement and foster a sense of long-term loyalty and pride.
Annual Re-enrolment: Lead the annual re-enrolment campaign with a focus on
seamless digital execution and high retention KPIs.
Data Intelligence & Reporting (20%)
Evidence-Based Decisions: Maintain a rigorous, data-led mindset. Use CRM analytics and enrolment dashboards to provide the Senior Leadership Team (SLT) with weekly insights into CVR (Conversion Rates), lead sources, and market trends.
Competitive Intelligence: Conduct deep-dive analyses of the Bangkok international
school circuit to ensure our fee structures, scholarship programmes, and value
propositions remain competitive.

Experience & Education
Proven Leadership: 7+ years of experience in Admissions, Marketing, or Business Development, ideally within a premium international school or high-end service sector (e.g., Luxury Hospitality or Private Banking).
Data Mastery: Demonstrated success in using CRM tools and data analytics to drive commercial growth and improve customer retention.
Educational Context: A deep understanding of the British National Curriculum
(IGCSE/A-Level/BTEC) and the nuances of the Bangkok expat and Thai markets.

Skills &Competencies
The Elite Touch: Exceptional interpersonal skills with the ability to communicate withconfidence and empathy to high-net-worth individuals and corporate leaders.
Linguistic Agility: Fluent in English (native or near native). Proficiency in Thai is highly desirable to navigate local cultural nuances and parent expectations.
Strategic Agility: Ability to pivot between high-level strategic planning and on-the-ground execution during peak admissions seasons.
Cultural Fit: A strong alignment with the Bangkok Prep Life Values: Caring,
Collaborative, Respectful, and Proactive.

ISP Principles

Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding

and Health & Safety issues and acting and following up on all concerns appropriately.

Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others.

Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.

Are financially responsible. We make financial choices carefully based on the needs of the children, students and our schools.

Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.

ISP Commitment to Safeguarding Principles

ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All post holders are subject to appropriate vetting procedures, including an online due diligence search, references and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history.

ISP Commitment to Diversity, Equity, Inclusion, and Belonging

ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.