DIRECTOR OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

The Director of Customer Relationship Management leads the CRM and customer data strategy for a store-led, omnichannel retail organization, with responsibility for driving customer acquisition, retention, and lifetime value. This role manages the customer lifecycle end to end using customer data, CRM platform (Bloomreach), and personalization to connect digital touchpoints (website, email, SMS) with in-store and online behavior, ensuring a seamless and consistent customer experience. Reporting to the Chief Marketing Officer, the Director partners closely with Stores, Merchandising, Marketing, Digital, E-commerce, IT, and Analytics to align customer engagement strategies with both store performance and digital growth.