Director - Programming Strategy and Insights (Insights (Quantitative)), Streaming - Hindi Specials

About the Role:

We are seeking a dynamic and detail-oriented Programming Strategy & Insights Manager to support driving data-backed insights and performance reporting for Hindi Specials and Non-Fiction shows on JioHotstar. The role requiresstrong analytical capabilities and the ability to translate complex datasets into meaningful business insights. Theincumbent supports strategic decision-making by evaluating show performance, audience engagement, and contenteffectiveness through data-driven analysis.

Key Responsibilities

• Owns end-to-end reporting for key shows such as Bigg Boss, including weekly dashboards, performanceanalysis, and leadership insights.
• Conducts comparative, cohort, and demographic analyses to uncover viewership trends and performancedrivers.
• Manages ad-hoc analytical requests from content, marketing, revenue, and leadership teams withefficiency and accuracy.
• Builds and maintains structured data warehouses and dashboards across tools such as SQL, Mixpanel,Redash, and Amplitude.
• Tracks and reports key performance metrics, including viewers, watch time, engagement, and subscriptiontrends.
• Provides concise and actionable insights to support business reviews and data-led decision-making.
• Collaborates with cross-functional teams to ensure analytics outputs align with business and contentobjectives.
• Guides and mentors new team members on analytics tools, methodologies, and data processes to ensureknowledge continuity

Skills & Attributes for success

• Strong analytical, quantitative, and problem-solving skills with keen attention to detail.
• Proficiency in SQL and analytics platforms such as Mixpanel, Redash, Amplitude, or similar tools.
• Ability to interpret complex data sets and translate findings into clear business recommendations.
• Excellent communication, presentation, and stakeholder management skills.
• Self-motivated and organized, with the ability to manage multiple priorities in a fast-paced environment.
• A strong passion for media, content analytics, and data storytelling.

Preferred Education & Experience

• Bachelor’s or Master’s degree in Statistics, Economics, Engineering, Business Analytics, or a related field.
• 12-15 years of experience in data analytics, business intelligence, or performance reporting, preferably within the media, OTT, or digital entertainment industry.