E-commerce Growth & Performance Specialist
Department: E-commerce / Digital Commerce
Reports to: E-commerce Lead
Location: Kuala Lumpur
Job Summary
The E-commerce Growth & Performance Specialist will be responsible for driving traffic growth, performance advertising, promotional strategies, affiliate marketing, and data analytics across EPOS’s e-commerce channels in Malaysia and Singapore. Through paid media, marketplace advertising, affiliate programs, campaigns, and data-driven optimisation, this role will continuously improve traffic, orders, GMV, leads, and overall customer acquisition efficiency.
This role goes beyond being solely a performance marketer or media buyer. The individual will be responsible for building and strengthening EPOS’s E-commerce Growth Engine, with the ability to analyse the full e-commerce journey across traffic, products, customers, conversion, and commercial outcomes, while working closely with the Marketplace, Marketing, and Sales teams.
Key Responsibilities
1. Performance Marketing
- Manage Shopee Ads, Lazada Ads, and other performance marketing channels relevant to the e-commerce business.
- Develop daily, weekly, and monthly advertising budgets and media plans.
- Manage advertising formats including Search, Discovery, Product Ads, and Retargeting.
- Continuously optimise advertising performance based on SKU, customer segment, market, and channel.
- Monitor and manage CAC, CPC, and CPA, while continuously improving ROAS.
2. Growth & Campaign Strategy
- Develop e-commerce growth plans for the Malaysia and Singapore markets based on business objectives.
- Develop traffic acquisition and budget strategies for major marketplace campaigns such as 9.9, 10.10, 11.11, and 12.12.
- Partner with Marketplace Operations to determine priority SKUs, pricing strategies, and promotional mechanics.
- Reallocate budgets across markets, platforms, and SKUs based on sales performance and data insights.
- Establish a framework to identify Winning SKUs, Winning Audiences, and Winning Channels.
3. Affiliate & Creator Commerce
- Manage Shopee/Lazada Affiliate programs and other relevant affiliate channels.
- Recruit and manage creators within verticals such as F&B, Retail, SMEs, and Business.
- Develop affiliate commission structures, product sampling programs, and campaign incentives.
- Monitor key affiliate metrics including Clicks, GMV, Conversion, and Commission.
- Identify high-potential creators and develop long-term partnership opportunities.
4. Marketing Collaboration
- Partner with the Marketing team to establish commercial objectives for TikTok and Social Commerce.
- Provide content direction and customer insights to the Marketing team based on e-commerce performance data.
- Analyse how different content, audiences, and creatives impact e-commerce conversion.
- Leverage marketing-generated content assets to drive e-commerce traffic and sales opportunities.
- This role is not responsible for day-to-day TikTok content creation, but will be responsible for defining commercial and conversion requirements for content.
5. Data & Analytics
- Build and maintain a unified performance dashboard covering Malaysia/Singapore and Shopee/Lazada.
- Conduct weekly analysis across key metrics including Traffic, CTR, CPC, CVR, Orders, GMV, AOV, CAC, and ROAS.
- Analyse profitability across different SKUs, audiences, and channels.
- Identify high-potential and underperforming products and recommend appropriate budget reallocations.
- Establish a closed-loop data framework covering the full journey from Marketing → Marketplace → Order → Activation.
6. Lead & Conversion Optimisation
- Work with the Customer Operations team to establish an effective Lead Management process.
- Analyse the customer conversion funnel from Product View → Add to Cart → Purchase → Demo → Activation.
- Develop lead-generation and demo-conversion strategies targeting high-value B2B customers.
- Support the development of customer acquisition initiatives such as Bundles, Free Demos, and Vouchers.
Key KPIs
- GMV
- Paid GMV
- ROAS
- CAC / CPA
- Traffic Growth
- Conversion Rate
- Affiliate GMV
- Affiliate Contribution
- Qualified Leads
- Cost per Lead
- Marketing Contribution Margin
Requirements
Requirements
- 3–8 years of experience in Shopee, Lazada, TikTok Shop, or other marketplace performance marketing environments.
- Hands-on experience in Paid Ads, Affiliate Marketing, and Campaign Optimisation.
- Familiarity with marketplace advertising tools such as Shopee Ads and Lazada Sponsored Solutions.
- Strong data analytical capabilities with proficiency in Excel/Google Sheets; experience with GA4, BI tools, or SQL is preferred.
- Ability to independently develop advertising budgets, testing plans, and optimisation strategies.
- Strong understanding of key commercial metrics such as ROAS, CAC, CVR, and AOV.
- Experience within B2B, SaaS, POS, Payments, Fintech, or consumer electronics is preferred.
- Strong commercial acumen with the ability to collaborate effectively across multiple functions.
