Executive, Business Development & Performance Management

Create the future with Affin! ​​You too can make a difference.

We continuously innovate to transform our financial services landscape - making banking better and easier. Join us at AFFIN, where the open minds meet and be inspired by a shared commitment to great work. You too can make a difference.

JOB PURPOSE

Marketing Communication & Sales Support

• Responsible in assisting Business Development Team in the developing and monitoring Transaction Banking campaign and initiatives
• Facilitating the sales target and formulating action plans to increase sales volume.
• Work with internal counterparts especially branches to recognize high value customers to further increase the bank’s long-term growth partnership.
• Providing customers advise and support on matters relating to AFFINMAX.

JOB ACCOUNTABILITIES

• Maintained strong relationships with Branch Channels to enhance customer support, ensuring growth and maximizing relationship value.
• Assisted Branches in managing SME Customers, providing tailored support and solutions.
• Developed and monitored campaigns to improve customer payment solutions.
• Identified and addressed customer issues related to AFFINMAX, ensuring prompt and effective solutions.
• Ensured comprehensive training for customers on using AFFINMAX effectively.
• Engaged existing customers to promote additional AFFINMAX services, such as payment and collection.
• Encouraged manual autopay customers to adopt Autopay via AFFINMAX.
• Collaborated with internal teams, including branches and AFFINMAX ambassadors, to enhance product support.
• Assist in planning, executing, and monitoring marketing campaigns to support sales initiatives and drive brand awareness.
• Support and contribute the marketing campaign and awareness session to branches and business centre.
• Facilitate internal communication to ensure all stakeholders are informed about business updates, marketing initiatives, and sales performance.
• Conducting a Cashless Initiative and Event to promote digital solution and increase bank awareness.
• Responsible to create and monitoring campaign to sales activity and increase number of sign up.
• Provide a necessary assistance that related to AFFINMAX to Branch and SME Sales Channel in order to support sales activity.
• Responsible to handling a Marketing Communication, Advertisement and Promotion for Transaction Banking.

JOB REQUIREMENTS

• Degree holder in Management (Marketing) Minimum 2 years’ experience in Cash Management or Transaction Banking.
• Experience as Tester (Affinmax)
• Knowledgeable in banking operation, especially Cash Management BNM GP Guidelines Excellent problem solving, writing and communication skills.
• Good understanding in digital content, graphic and video design. Independent, highly motivated and a team player.
• Good knowledge of bank’s credit, operations and treasury.