Founding Growth Marketer
About this role
About the Role
A fast-growing immigration technology platform in San Francisco is hiring its first dedicated growth marketer. This is a high-ownership, full-stack role working in-person with the founding team — you will build the growth function from the ground up across both a consumer audience (individuals navigating U.S. visa applications) and B2B partners (employers and law firms). This is a trust-driven, high-intent category where great marketing directly unlocks access for people navigating complex, life-changing processes.
What You'll Do
Own growth end-to-end: acquisition, activation, conversion, and retention across B2C and B2B funnels.
Build and scale a content and SEO engine targeting high-intent search around visa types, immigration questions, and case studies.
Run and iterate on paid acquisition experiments across Google, Meta, and LinkedIn; double down on what works.
Shape brand, positioning, and storytelling for a trust-heavy category, including founder-led and customer-story content.
Build lifecycle marketing via email/CRM, referral loops, and partnership channels.
Establish analytics and attribution infrastructure; run a rigorous, data-driven experimentation cadence.
Partner directly with founders on go-to-market strategy and positioning decisions.
What We're Looking For
Required:
2–7 years of growth or marketing experience, ideally at an early-stage startup.
Proven, hands-on experience owning full-funnel growth independently — content, SEO, paid, lifecycle, and analytics.
Track record of shipping marketing experiments and campaigns without dedicated design, engineering, or marketing team support.
Experience building content and SEO engines for high-intent search categories.
Experience running paid acquisition across Google, Meta, and LinkedIn and scaling successful campaigns.
Experience building lifecycle marketing programs: email/CRM sequences, referral loops, or partnership channels.
Experience setting up marketing analytics, attribution models, and funnel experimentation frameworks.
Experience developing brand positioning and go-to-market strategy for trust-heavy or regulated categories.
Nice to Have:
Experience marketing regulated services such as legal, fintech, or health.
Direct experience with U.S. immigration processes or immigrant communities.
Experience marketing B2B SaaS platforms to employers, HR teams, or law firms.
This role is not the right fit for candidates who are single-channel specialists, brand-only marketers, remote-only, management-focused without hands-on execution, or coming primarily from large enterprise environments.
Compensation & Benefits
Compensation details are available upon request. This role represents a rare opportunity for significant equity and impact as the first dedicated marketing hire at a well-backed early-stage company.
Note: Visa sponsorship is not available for this position.
Location
This is a fully on-site role in San Francisco, CA. Candidates must be based in San Francisco or willing to relocate. Remote arrangements are not available.