Full Stack Digital Marketing Specialist
Hyderabad, IndiaFull-timeMid · 2-5 years
About this role
Job Summary
We are looking for a highly skilled Full Stack Digital Marketing Specialist to own and execute end-to-end digital marketing initiatives across paid media, SEO, AI Search Optimization (AEO/GEO), WordPress development, website performance, marketing automation, and analytics.
The ideal candidate should have hands-on experience in managing Google Ads and LinkedIn campaigns, optimizing websites for search and AI-driven search engines, improving Core Web Vitals, developing WordPress pages, executing marketing automation campaigns, and delivering actionable insights through analytics. This role requires a proactive individual with strong ownership, technical expertise, and a growth mindset.
Key Responsibilities
1. Paid Media Management (Google Ads & LinkedIn)
- Plan, execute, optimize, and scale Google Ads (Search, Display, Remarketing, Performance Max) campaigns.
- Manage LinkedIn Campaign Manager, including Sponsored Content, Lead Generation Forms, Message Ads, and ABM campaigns.
- Optimize campaign performance to achieve target CPL, CTR, Conversion Rate, and ROI.
- Conduct A/B testing for ad creatives, audiences, landing pages, and bidding strategies.
- Manage campaign budgets and ensure efficient media spend.
- Implement conversion tracking, UTM parameters, and attribution models.
- Deliver campaign performance reports with optimization recommendations.
2. AI Search Optimization (AEO & GEO)
- Optimize website content for AI-powered search engines and Large Language Models.
- Implement structured data, schema markup, entity optimization, and semantic search best practices.
- Improve visibility across AI search platforms and Generative Engine Optimization (GEO).
- Monitor emerging AI search trends and recommend implementation strategies.
- Collaborate with content teams to create AI-search-friendly content.
3. Search Engine Optimization (SEO)
- Develop and execute on-page, off-page, and technical SEO strategies.
- Perform keyword research, competitor analysis, and content optimization.
- Improve keyword rankings, organic traffic, and website conversions.
- Monitor indexing, crawlability, and technical SEO issues using Google Search Console and SEO tools.
- Implement internal linking, metadata optimization, canonicalization, and redirect management.
4. WordPress Development & Website Management
- Develop and publish landing pages, service pages, blogs, and campaign pages in WordPress.
- Create and maintain author pages.
- Perform website QA before publishing.
- Manage website content updates, redirects, plugins, and page optimization.
- Coordinate with developers to resolve technical issues and enhance website functionality.
5. Core Web Vitals & Website Performance
- Monitor and improve Core Web Vitals across all websites.
- Optimize page speed, mobile usability, and technical performance.
- Identify and resolve website performance issues.
- Collaborate with development teams to implement performance enhancements.
- Conduct regular website health and technical audits.
6. Analytics & Reporting
- Manage Google Analytics 4, Google Search Console, Google Tag Manager, and Looker Studio.
- Develop dashboards to measure website, SEO, paid campaign, and conversion performance.
- Track KPIs and provide actionable insights to improve marketing performance.
- Analyze user behavior, attribution, and funnel performance.
- Deliver monthly executive reports with recommendations.
7. Marketing Automation & Campaign Management
- Execute email marketing campaigns and nurture journeys.
- Manage marketing automation platforms and campaign workflows.
- Support Account-Based Marketing (ABM) initiatives.
- Execute partner MDF campaigns from planning through reporting.
- Optimize campaign landing pages for lead generation and conversion.
8. Innovation & Growth
- Research emerging digital marketing, AI, and automation technologies.
- Identify new growth opportunities across paid, organic, and AI search channels.
- Recommend and implement process improvements and marketing automation.
- Stay updated with Google algorithm changes, AI search developments, and industry best practices.
- Drive continuous optimization to improve digital marketing performance and business outcomes.
Required Skills
Paid Media
- Google Ads
- LinkedIn Campaign Manager
- Performance Marketing
- Conversion Tracking
- Budget Optimization
- A/B Testing
SEO & AI Search
- Technical SEO
- On-page & Off-page SEO
- AEO (Answer Engine Optimization)
- GEO (Generative Engine Optimization)
- Schema Markup
- Entity SEO
- Core Web Vitals
Website Development
- WordPress
- Elementor/Gutenberg
- Basic HTML & CSS
- Landing Page Development
- Website QA
Analytics
- Google Analytics 4
- Google Search Console
- Google Tag Manager
- Looker Studio
- Microsoft Clarity
Marketing Automation
- HubSpot, Pardot, or similar platforms
- Email Marketing
- ABM Campaigns
- Lead Nurturing
- Campaign Reporting
AI & Productivity Tools
- ChatGPT
- Gemini
- Claude
- Perplexity
- AI-powered SEO and marketing tools
Preferred Certifications
- Google Ads Search Certification
- Google Analytics Certification
- LinkedIn Marketing Labs Certification
- HubSpot Marketing Software Certification
- Semrush SEO Certification
- AI for Marketing Certification