German Digital Marketing Specialist - Athens

Are you passionate about building brands that people genuinely connect with? Do you enjoy combining creativity, storytelling, and strategy to shape a company's image, culture, and employer brand? Would you like to join a growing international healthcare company supporting the German market while enjoying a hybrid working model in Athens?

If yes, then this opportunity is for you!

Our client, an international healthcare company operating in the healthcare and care services sector, is looking for a Digital Marketing Specialist to join its growing team in Athens. As the first dedicated marketing professional, you will play a key role in building the company's brand presence, employer brand, and communication strategy, working closely with leadership to bring the company's vision, culture, and values to life.

Responsibilities

• Develop and build the company's brand identity, positioning, tone of voice, and visual communication in close collaboration with company leadership
• Create engaging content across social media channels, including posts, reels, videos, and storytelling formats
• Plan, coordinate, and manage photo and video productions with external partners
• Drive internal marketing initiatives that strengthen company culture and employee engagement
• Lead employer branding activities and position the company as an attractive employer
• Build and manage a consistent content strategy, editorial calendar, and content pipeline
• Monitor brand consistency across all communication channels and marketing materials
• Identify new opportunities to increase brand awareness and engagement

Requirements

• Native-level or C1+ German language proficiency, both written and spoken
• 3–5+ years of relevant experience in Brand Marketing, Employer Branding, Corporate Communications, or Social Media Marketing
• Proven experience building, shaping, or significantly influencing a brand
• Strong visual and aesthetic judgment with an eye for high-quality content and branding
• Hands-on mindset with the ability to combine strategic thinking and practical execution
• Experience creating and managing content for social media platforms
• Proficiency with common marketing and creative tools such as Canva, Figma, Adobe Creative Suite, CapCut, Premiere Pro, or similar
• Highly organized, self-driven, and able to work independently
• Strong communication and stakeholder management skills
• English and/or Greek language skills are considered an advantage

Benefits

• Competitive salary package
• Hybrid working model
• Real ownership and the opportunity to build a marketing function from the ground up
• Direct collaboration with company leadership and fast decision-making processes
• High visibility and measurable impact on company growth and brand development
• Long-term career growth opportunities as the marketing team expands
• Creative freedom to shape the company's story, culture, and employer brand