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rivuletiq·12 days ago

GHL Strategist

Ahmedabad, IndiaFull-timeMid · 3+ years

About this role

Location: Ahmedabad
Timing: 11 AM – 8 PM
Reports to:

Why this role exists
We're expanding into GoHighLevel (GHL) as a new service offering, and right now, we don't have in-house GHL expertise. This role exists to build that capability from the ground up. This isn't just execution — you'll be the one shaping how we adopt, structure, and eventually scale GHL as a service, while also getting hands-on with the platform yourself.
You'll work closely with leadership, project managers, and marketing to define what "good" looks like for GHL delivery at Rivulet IQ, and then build and maintain those systems directly.

This role is for someone who enjoys:
  • Building a capability from zero, without an existing playbook to follow
  • Getting genuinely hands-on with a platform, not just configuring it at surface level
  • Making judgment calls on when GHL is the right tool and when it isn't
  • Documenting as they build, so the capability doesn't stay dependent on one person
If you're someone who's comfortable with ambiguity, enjoys ownership over a new function, and wants to shape a service line from day one, this role gives you that room.

What you'll really be doing

1. GHL Platform Setup, Configuration & Development

  • Set up and manage GHL agency and sub-accounts, including domain, DNS, Twilio, and Mailgun/email sending configuration
  • Design and build sales funnels, landing pages, opt-in forms, and multi-step lead capture flows within GHL
  • Configure pipelines, custom fields, tags, and CRM structures tailored to each use case
  • Build and maintain calendar/scheduling systems, booking flows, and appointment automation
  • Develop email and SMS marketing sequences — welcome flows, nurture campaigns, drip sequences, re-engagement flows, follow-up automations
  • Build and maintain automated workflows and triggers (behavior-based, tag-based, date-based, event-based)
  • Customize funnel pages using HTML/CSS/JavaScript where GHL's native builder isn't sufficient
  • Set up membership/course areas where required
  • Conduct QA on all builds — test workflows, triggers, and automations end-to-end before go-live

2. Integrations & Technical Architecture

  • Integrate GHL with our website(s) (WordPress/Webflow) and any client websites for seamless lead capture
  • Connect GHL with third-party tools and APIs — Zapier, Make (Integromat), Stripe, Meta Ads, Google Ads, Google Analytics, and other CRM/marketing tools
  • Set up webhooks and custom API connections for data flow between GHL and external systems
  • Troubleshoot integration failures and maintain documentation of all connected systems and their dependencies
  • Evaluate and recommend middleware tools when native GHL integrations aren't sufficient

3. Strategy, Standards & Capability Building

  • Define the initial best-practices playbook: naming conventions, folder/pipeline structures, workflow templates, and QA checklists
  • Create internal SOPs and documentation so the capability doesn't stay dependent on one person as the team grows
  • Evaluate and recommend the right GHL setup/structure based on the specific business or client use case
  • Identify how GHL can be packaged and positioned as a service offering for existing WLIQ/Rivulet IQ clients, and advise leadership on scope, pricing structure, and delivery timelines
  • Keep track of GHL platform updates, new features, and marketplace integrations, and assess which are worth adopting
  • Recommend when a use case is better solved with GHL vs. an alternative, based on genuine technical judgment

4. Automation Performance, Reporting & Optimization

  • Build dashboards and reports within GHL (and connected tools) to track lead flow, funnel conversion rates, campaign performance, and pipeline movement
  • Set up tracking mechanisms and custom values to measure ROI and effectiveness of GHL-driven initiatives
  • Regularly audit live workflows/automations for broken steps, outdated logic, or inefficiencies, and proactively fix them
  • Run A/B tests on funnels, email/SMS copy, and automation sequencing to improve conversion metrics
  • Provide monthly performance summaries for internal or client-facing GHL implementations

5. Cross-Functional Collaboration & Training

  • Work closely with Project Managers to scope GHL builds accurately and align on timelines
  • Collaborate with the marketing team to ensure GHL campaigns, funnels, and automations align with broader campaign strategy
  • Coordinate with the US team (Account Managers) on client requirements, expectations, and delivery status
  • Train other developers/PMs on GHL fundamentals as the team scales, so the capability isn't a single point of failure
  • Participate in internal planning discussions as the subject-matter expert on GHL capacity and delivery timelines
Who will thrive in this role
  • You're comfortable being the first person to define how something gets done here
  • You get genuinely hands-on rather than staying at a surface/config level
  • You document as you go, thinking about the team that comes after you
  • You can make a technical judgment call and explain it clearly to non-technical stakeholders
  • You're self-directed and don't need an existing playbook to move forward confidently

Qualifications & Skills
Experience
  • 3+ years of hands-on, proven experience building in GoHighLevel — workflows, automations, tagging, CRM setup, pipelines, and funnels
Must Have Skills
  • Demonstrable experience integrating GHL with third-party tools/APIs (Zapier, Make, Twilio, Mailgun, Stripe, webhooks)
  • Solid understanding of marketing automation logic, CRM/pipeline management, and customer journey mapping
  • Experience setting up email and SMS marketing sequences with measurable results
  • Analytical mindset — comfortable pulling data from GHL reporting, Google Analytics, or ad platforms and turning it into a clear recommendation
  • Strong documentation habits — comfortable writing SOPs and internal playbooks
  • Excellent communication skills, able to explain technical GHL concepts to non-technical stakeholders
  • Experience working in an IT services/agency environment, ideally supporting multiple clients or business units
Tools & Platforms
  • GoHighLevel, Zapier, Make (Integromat), Twilio, Mailgun, Stripe
  • WordPress or Webflow (for combined website + GHL projects)
Nice to Have
  • Prior experience setting up GHL as a white-label/reseller offering for an agency
  • Familiarity with WordPress or Webflow
  • Experience with Facebook/Google Ads management and how ad campaigns feed into GHL funnels
  • GoHighLevel certification or formal training
  • Exposure to AI-driven automation tools (e.g., AI chatbots/voice agents within GHL)
What this role offers
  • Ownership of a brand-new service line from the ground up
  • Direct influence on how Rivulet IQ packages and prices a growing offering
  • Exposure to leadership-level strategy conversations, not just execution
  • Room to shape internal standards that the team will follow as it scales