Growth Marketing Director

A little about us… 

• Own Knit’s growth marketing strategy with primary accountability for Sales Qualified Lead (SQL) generation and pipeline contribution.
• Design, execute, and optimize integrated growth programs across inbound channels, including paid, organic, content, and website conversion partnering with Marketing Operations on outbound and event execution to ensure a cohesive full-funnel strategy.
• Build and execute lifecycle and customer marketing programs—including nurture, onboarding, and expansion campaigns—that improve conversion, adoption, and expansion, in close partnership with Product Marketing and Customer Success.
• Partner with the events owner to develop pre- and post-event campaigns and measure pipeline generated from event investments. This role will not own event logistics or execution.
• Establish clear marketing KPIs, forecasting, and performance reviews tied to pipeline and revenue outcomes.
• Partner with Sales leadership to ensure lead quality, handoff processes, and follow-up rigor across the funnel
• Manage external agencies and specialized contractors where appropriate, while remaining directly accountable for campaign strategy and performance.
• Collaborate closely with Product Marketing to ensure messaging and campaigns are aligned with positioning and buyer needs.
• Partner with Content Marketing to brief, prioritize, and distribute content assets that fuel paid, organic, and conversion programs.
• Partner with Marketing Operations & Revenue Operations to ensure campaigns are properly built, tracked, routed, and measured.

Required Skills & Experiences

What Success Looks Like

You’ll be measured primarily by:

• Pipeline Impact: Marketing-sourced and influenced pipeline consistently meeting agreed targets.
• SQL Generation: Growth programs produce a reliable volume of high-quality leads that Sales accepts and converts.
• Growth Efficiency: Improved performance across channels, with clear ROI and predictable forecasting
• Campaign Execution: Integrated campaigns move quickly from concept to launch and are continuously optimized based on performance.
• Funnel Conversion: Conversion improves across key stages, including engagement to SQL, SQL to opportunity, and opportunity to pipeline.
• Cross-Functional Execution: Strong alignment with Sales, Product Marketing, Content Marketing, and RevOps, resulting in fast follow-up and predictable execution.
• Operational Rigor: Reliable reporting, attribution, and data-driven decision-making across marketing programs.

About You

A successful candidate is a senior B2B marketing leader who combines strategic thinking with operational excellence. You’re comfortable owning outcomes, building teams, and partnering cross-functionally to drive growth.

Required:

• 6–9 years of B2B growth, demand generation, or performance marketing experience, including experience in high-growth or scaling organizations.
• Proven success driving pipeline and revenue impact in an enterprise GTM motion.
• Strong experience across growth channels, including paid, organic, content, and events.
• Experience managing marketing budgets including setting initial budgets, allocating spend across channels, and reporting on impact of spend.
• Command of marketing analytics, funnel metrics, and performance management.
• Hands-on experience with modern marketing automation, CRM, and analytics tooling.
• Comfort experimenting with AI-enabled tools and automation to improve efficiency and scalability
• Strong cross-functional collaborator with Sales, RevOps, and Product Marketing teams.
• Builder mindset—energized by ambiguity and motivated to bring structure to a scaling organization

Nice to Have

• Experience in market research, insights, or adjacent data/analytics industries
• Familiarity with AI-powered products or platforms
• Experience in a high-growth startup where the GTM function was still being built

Benefits

Upon joining the Knit team, you will receive a competitive salary + commission plan if applicable to role, Equity Options, Healthcare (medical, dental, and vision), and Additional Coverage, a company laptop and one-time, onboarding Technology Stipend, a 401(k) with company match, flexible time-off, hybrid working, and more!

Salary

In accordance with New York pay transparency requirements, the salary range for this role is $120,000 - $160,000. Final compensation will be determined based on the candidate’s level, experience, and qualifications upon joining Knit.

Our Company Values

We are the Championship Team. This means we:

• Are 1% better every day: We approach situations with a growth mindset and ask, “How can we make the business better?” and “What would it take?” 
• Play to win: We set audacious goals and push ourselves to achieve them with a bias towards action  (When we see a need, we take initiative, and hold ourselves accountable to seeing it through).
• Keep the main thing the main thing: Identify what has the biggest impact and prioritize to focus on it.