Influencer Marketing Executive- Fashion

This role is for one of the Weekday's clients

Salary range: Rs 100000 - Rs 550000 (ie INR 1 - 5.5 LPA)

Min Experience: 1+ years

Location: Mumbai

JobType: full-time

Requirements

Key Responsibilities:

1. Influencer Sourcing & Styling Coordination:
 Curate and manage influencer gifting and sourcing—across apparel, accessories, jewelry, and footwear
 Coordinate end-to-end product deliveries to influencers and creators
 Maintain an updated database of influencers, stylists, and management contacts

2. Influencer Relationship Management:
 Build and nurture strong relationships with influencers and their teams
 Understand individual aesthetics to provide styling suggestions that feel authentic
 Be the go-to point of contact for influencer queries, fittings, and product sourcing

3. Campaign Execution:
 Work with internal PR and brand teams to plan, launch, and monitor influencer campaigns
 Ensure content creation aligns with campaign goals and brand voice
 Track deliverables, timelines, and performance metrics

4. Industry Awareness & Trend Spotting:
 Stay ahead of emerging creators, viral trends, and what’s shaping fashion conversations online
 Share insights regularly to guide campaign and influencer strategy

5. Reporting & Coordination:
 Manage logistics: sample tracking, returns, and documentation
 Prepare campaign reports—highlighting engagement, content quality, and key results
 Troubleshoot any last-minute issues during activations or deliveries

What We’re Looking For:
 1–3 years of experience in influencer marketing, fashion PR, celebrity sourcing, or content coordination
 A strong understanding of influencer ecosystems, especially within fashion, beauty, and lifestyle
 Excellent communication and relationship-building skills
 Obsessed with social media, creators, and pop culture
 Highly organized, proactive, and able to thrive in a fast-paced environment
 A degree in Fashion, Mass Media, Communications, or Marketing is preferred

Must-have skills

influencer marketing,Influencer Relationship, Campaign Execution