Role Responsibilities
- Lead Pago Fácil’s brand strategy and annual 360° marketing plan across all products, channels, and customer segments.
- Develop and execute integrated marketing initiatives that drive brand awareness, customer acquisition, engagement, and revenue growth.
- Oversee the marketing strategy and performance of the Pago F��cil App, focusing on user adoption, engagement, retention, and customer experience.
- Design and implement trade marketing programs in partnership with Commercial teams to maximize impact across the retail network and strategic partners.
- Lead the development and execution of multi-channel campaigns across ATL, BTL, digital, social media, web, and app platforms.
- Manage external agencies and marketing partners to ensure high-quality execution, brand consistency, and optimal return on investment.
- Strengthen the customer journey across physical and digital touchpoints, identifying opportunities to improve experience and loyalty.
- Partner with senior leaders across Commercial, Finance, Product, and other business functions to align marketing initiatives with business objectives.
- Monitor market trends, customer insights, competitor activity, and performance metrics to identify growth opportunities and support strategic decision-making.
Role Requirements
- Bachelor’s degree in marketing, Business Administration, Economics, Engineering, or a related field. MBA or postgraduate studies are preferred.
- 5+ years of progressive experience in Brand, Digital, or Commercial Marketing roles, preferably within fintech, payments, digital wallets, retail, or consumer-focused industries.
- Demonstrated experience developing and executing integrated marketing strategies that drive business growth and customer engagement.
- Strong business acumen with the ability to analyze performance metrics, evaluate market opportunities, and make data-driven decisions.
- Experience managing cross-functional stakeholders, influencing senior leadership, and collaborating across multiple business functions.
- Advanced English proficiency and strong knowledge of digital marketing tools, analytics platforms, CRM solutions, and Microsoft Office applications.
- Previous leadership experience is preferred and high-potential senior professionals ready to take the next step in their leadership career are strongly encouraged to apply.
Workplace Option
Western Union values inperson collaboration, problem solving, and ideation whenever possible. We believe this fosters common ways of working and supports how we execute initiatives for our customers. The expectation is to work from the office a minimum of three days a week.
BENEFITS AND OTHER DETAILS
You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few. Please see the benefits below specific to your country. If applicable, additional role-specific benefits will be mentioned during your interview process or in an offer of employment.
Your Argentina specific benefits include:
- Gift vouchers for marriage, for birth, others.
- Discounts at universities.
- Discounts at gyms and shops.
- Discounts at the language center.
- 10 days off for non-pregnant mother/father.
Other Details
We are passionate about honoring our employee's identity and fostering a feeling of belonging. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.
#LI-Hybrid
Estimated Job Posting End Date:
09-01-2026
This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.
