Manager - Marketing (Digital), Telugu
About this role
* Job Summary
We serve high quality content to millions of customers across millions of devices, all of which are constantly evolving and changing. This role is within our Marketing team and serves as the link between Marketing and Creative teams to ensure cohesive campaign execution. Defines show positioning, sets marketing objectives, and translates strategy into clear creative briefs. Oversee creative alignment with target audience and tone, manages timelines, and ensures consistency across all media platforms.
* About the team
The digital marketing team is responsible for driving viewer engagement and promoting the JHS & Star Maa channel's brand across multiple platforms. The team creates and executes marketing plans, such as campaigns for show launches, brand partnerships, and audience reach. They collaborate closely with the programming, creative communications, and digital marketing teams to ensure consistent messaging and maximize reach. With a focus on regional markets and audience preferences, the team creates targeted promotions, media planning with ATL and marketing activation with BTL driving micro-marketing and on-ground activation, and digital strategies that enhance the channel's visibility. Their work assures a strong brand presence and fosters audience loyalty in a competitive market.
Reporting To
Senior Director - Marketing, Telugu
* Key Responsibilities
Run the end-to-end social presence for Star Maa & JioHotstar Telugu across Instagram, Facebook, X, YouTube, WhatsApp, etc. Lead content calendars, copy, creatives, community management, and platform hygiene.
Conceptualize and execute creative marketing ideas that drive audience engagement and align with brand and campaign objectives.
Build and run creator/meme partnerships, including scouting, influencer outreach, briefs, contracts, compliance, deliverables, and ROI tracking while maintaining a strong Telugu creator network.
Develop campaign plans and marketing strategies for show launches, tentpole events, and brand initiatives, working closely with cross-functional teams to ensure seamless execution.
Partner with the Insights team to plan, execute, and optimize digital campaigns for launches and key tentpole properties.
Track trends and conversations, trigger real-time/reactive content, manage crisis playbooks, and coordinate with Programming and PR teams for live moments and UGC initiatives.
Build KPIs to measure campaign performance, identify data-driven insights, and translate learnings into actionable experiments.
* Skills & Attributes for success
Strong grasp of Telugu language and culture: Native-level proficiency in Telugu (read/write/speak) with strong English skills; excellent understanding of Telugu pop culture and the creator/meme ecosystem.
Independent and innovative thinker, with ability to deal with complex data & creative problem solving.
Ability to deal with rapid change and navigate in a complex matrix org environment.
Strong interest in current culture and new media trends, including other entertainment platforms.
Excellent project management and stakeholder skills.
* Preferred Education & Experience
MBA in Marketing/Media/Communications/Analytics.
6+ years in social/digital marketing with at least 3 years owning brand handles; TV/OTT/entertainment experience is a strong plus.
Proven influencer/meme marketing track record.
Hands-on with Meta Business Suite/Ads Manager, Google Ads & YouTube Studio, X Ads, ShareChat/Moj/Josh brand tools, and social-listening platforms (e.g., Sprinklr, Talkwalker); solid Excel/Sheets/Data Studio skills.
Data-driven: fluent in funnel metrics (reach, frequency, VTR, CPV, CPM, CPC, CPA, ROAS) and experiment design.