About this role
Responsibilities: Spearhead the development and refinement of the overarching marketing strategy. Own the brand cohesion of B2B programs and digital experiences Lead and mentor a team of marketers spanning demand generation, content creation, campaign management, SEO, PPC, creative and other areas. Foster collaboration with sales, operations, and leadership to stimulate new business growth, taking full ownership of pipeline targets. Pave the way for introducing new services to the markets, staying ahead as an industry trendsetter. Conceptualize and execute cross-functional, cross-channel marketing campaigns. Stay abreast of emerging marketing technologies and strategies, driving innovation, enhancing efficiency, and optimizing outcomes. Collaborate closely with client-facing teams to ensure harmonization of marketing strategies with acquisition and retention initiatives. Take charge of overseeing the entire customer journey across all marketing touch points. Manage relationships with contractors, vendors, and the overall marketing budget. Qualifications and Experience: Bachelor’s degree in marketing, communications, Business, or related field. B2B marketing experience is a must. SaaS experience also welcomed. 10+ years of related work experience, preferably in a fast-paced environment. 5+ years of team management and leadership experience Full-stack marketing understanding Should have crafted and organized integrated campaigns such as webinars, email marketing, digital, events, paid campaigns across the entire customer lifecycle. Demonstrated experience owning a revenue and pipeline number; thrive in an outcome-focused environment. Outstanding verbal and written communications skill Key Key Skills: Demonstrating proactive leadership with a clear sense of self-guidance. Capability to lead multiple effectively and demanding work priorities, as well as adapt to changes. Engaging key internal partners adeptly to accomplish objectives. Exhibiting strong collaboration skills and the ability to influence others. Employing strategic and creative problem-solving skills, coupled with an inquisitive mind set and readiness to evaluate and adjust current processes as necessary. Possessing robust project management abilities.
