Manager - Product Marketing - (US Shift)
Ahmedabad, IndiaRemoteFull-timeMid · 4-6 years
About this role
Job Summary:
We are looking for a Manager-Product Marketing to lead product positioning, messaging, and go-to-market strategies. The role involves driving product launches, enabling sales with impactful content and competitive insights, supporting upsell and cross-sell initiatives, gathering customer feedback, and collaborating with cross-functional teams to maximize product adoption and growth.
Key Responsibilities:
● Own product positioning, messaging, and go-to-market plans
● Drive upsell/cross-sell campaign strategy with the Retention & Renewal Lead
● Work closely with the ISRs and SDRs to refine their pitch
● Enable sales with collateral and competitive insights
● Lead cross-functional product launch planning and execution
● Conduct regular competitive analysis and share findings with leadership
● Gather customer insights to inform messaging and roadmap input
● Maintain sales enablement materials and battlecards
● Partner with the ABM Manager on account-specific messaging
● Track and report on launch performance and adoption metrics
● Train sales and customer-facing teams on new product messaging
Required skills:
● 4-6 years experience in product marketing in B2B SaaS space
● Experience with positioning, messaging, and launches
● Strong collaboration skills with product and sales teams
● Experience conducting competitive and market research
● Comfortable creating sales enablement materials
● Hands on CRM experience is a must
● Should have handled marketing at varied scale
Shift timing : 5.00 PM - 2.00AM
Why Adit?
► We are a fast-paced organization in a phase of sustained, strategic scale and expansion.
► We offer remote opportunities with Flexible work schedules for better work-life balance.
► Group of 700+ Agile, Smart, and Dynamic IT Professionals.
► Supportive and collaborative work environment.
► Great working and learning environment