Market Intelligence Manager - VX/UX /Display (TAM/SAM/SOM Models)

A Career at HARMAN

As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you’ll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day.

We’re a global, multi-disciplinary team that’s putting the innovative power of technology to work and transforming tomorrow. At HARMAN Automotive, we give you the keys to fast-track your career.

• Engineer audio, digital cockpit and Telematic systems and integrated technology platforms that augment the driving experience
• Combine ingenuity, in-depth research, and a spirit of collaboration with design and engineering excellence
• Advance in-vehicle infotainment, safety, efficiency, and enjoyment

About the Role

The Manager, Market Intelligence - Visual Experience, will direct strategic insights for HARMAN’s automotive display and visual experience (VX) portfolio. This role is responsible for identifying, defining, and continuously tracking market size (TAM/SAM/SOM), competitive positioning, and emerging trends across display technologies and in-cabin user experiences.

You will play a key role in transforming complex market data, industry reports, and news into actionable insights and structured intelligence to support product strategy, business planning, and customer engagement.

This position reports to Sr. Director, Product Management within Strategic Business Unit - Intelligent Cockpit, Product Management Group at HARMAN.

What You Will Do

Market Sizing & Business Insights

Define, build, and maintain TAM, SAM, and SOM models for display and VX product lines such as LCD, Full array local dimming LCD, OLED, AR HuD, Panoramic HuD and UIUX features such as under display camera, active privacy, haptics etc.

Support strategic input for business case improvements, portfolio planning, and strategic decision-making

Continuous refining of assumptions based on market evolution and internal inputs

Market Intelligence & Reporting

Track and analyze industry reports, analyst publications, and market news

Synthesize insights into weekly/monthly intelligence bulletins for internal stakeholders

Distill complex information into clear, concise, and actionable summaries

Monitor and report competitive movements such as M&A and JV in the market

Trend Analysis & Customer-Facing Insights

Collaborate with internal market intelligence, UX research, and UX design teams to identify and consolidate emerging VX trends

Translate insights into compelling customer-facing trend presentations

Highlight shifts in OEM priorities, consumer expectations, and in-cabin experiences by each region

Competitive Intelligence

Monitor and analyze competitor strategies, product portfolios, and market positioning

Develop structured competitive benchmarks and comparison frameworks

Provide insights to support product differentiation and go-to-market strategies

Cross-Functional Collaboration

Partner with product management, corporate strategy, market intelligence, sales, and marketing teams to align insights with business needs and planned strategies

Act as a central point for market intelligence across the VX organization

Support pre-sales and customer engagements with data-driven insights

 Governance & Reporting

Coordinate market intelligence with best practices implemented and provide periodic updates and presentations on market intelligence to peers and leadership to achieve business goals.

What Makes You Eligible

Education

• Master’s degree in data science, economics, engineering, or business from a leading university.
• 8+ years of experience in market intelligence, strategy, consulting, or product management

Key Skills

• Strong experience in market sizing (TAM/SAM/SOM), competitive analysis, and trend tracking
• Familiarity with automotive, consumer electronics, or display technologies preferred
• Strong analytical and structured thinking
• Ability to synthesize large volumes of information into clear insights
• Excellent communication and storytelling skills (especially for executive and customer audiences)
• Knowledge of strategic market analysis with experience in dealing with state-of-the-art analytical procedures and management tools.
• Sound command of contemporary market intelligence solutions (Power BI, Tableau, Qlik, etc.) and ideally first experience in applying AI tools to market intelligence.
• Proficient in Microsoft Office tools (Excel, PowerPoint, etc.).
• Strong stakeholder management and cross-functional collaboration

Be willing to travel domestic and international Be willing to work from office as required Successfully completing a background investigation and drug screen as a condition of employment

Bonus Points if You Have

You translate data into clear business insights and actions You stay ahead of market, technology, and UX trends You communicate complex topics in a simple, compelling way You proactively drive alignment across teams with fact-based insights Strong familiarity with automotive or consumer display mar#ket

#LI-BM1

HARMAN is proud to be an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.