Marketing and Communications Lead

Marketing and Communications Lead

Position Summary

The Events & Marketing Communications Lead is responsible for designing, executing, and optimizing Highridge Medical’s global events strategy and integrated marketing communications. This role drives high-impact engagement with surgeons, distributors, and internal stakeholders—ensuring all events and communications reinforce Highridge’s brand, support commercial objectives, and deliver measurable business outcomes.

This individual partners cross-functionally with Sales, Marketing, Medical Education, and Executive Leadership to elevate Highridge’s presence across trade shows, surgeon education programs, and internal/external communications channels.

Key Responsibilities

Events Strategy & Execution

· Lead end-to-end planning and execution of global events, including trade shows, surgeon education programs, and internal leadership events

· Develop annual events roadmap aligned to commercial and marketing priorities

· Oversee logistics, vendor management, budgets, and on-site execution

· Ensure consistent, high-quality brand experience across all event touchpoints

· Analyze event performance and ROI, providing insights for continuous improvement

Marketing Communications

· Develop and execute integrated marketing communications plans to support product launches, campaigns, and corporate initiatives · Ensure alignment with brand standards and messaging frameworks from the Brand-Toolkit

· Manage content development across multiple channels (digital, print, email, and social)

· Partner with product marketing and MedEd teams to translate clinical and technical content into compelling messaging

Cross-Functional Collaboration

· Act as a key liaison between Marketing, Sales, HR (for internal comms/events), and Executive Leadership

· Support internal communications initiatives tied to organizational priorities, culture, and engagement

· Align event and communications strategy with broader commercial objectives

Brand & Experience Management

· Champion Highridge’s brand identity across all communications and activations

· Ensure consistency in visual identity, tone, and messaging globally

· Elevate the customer and employee experience through thoughtful, high-impact storytelling

Performance & Budget Management

· Develop and manage event and communications budgets

· Track KPIs (engagement, lead generation, brand awareness, ROI)

· Optimize resource allocation based on data and insights

Qualifications

Education & Experience

· Bachelor’s degree in Marketing, Communications, Business, or related field

· 2-5 years of experience in events, marketing communications, or related roles

· Experience in healthcare, medical device, or regulated industries strongly preferred

Skills & Competencies

· Strong project management and organizational skills

· Proven ability to manage complex, cross-functional initiatives

· Exceptional written and verbal communication skills

· Experience managing agencies, vendors, and event partners

· Analytical mindset with ability to translate data into insights

· Ability to thrive in a fast-paced, growth-oriented environment

Leadership & Cultural Attributes

· Demonstrates Highridge values: courage, responsiveness, grit, and results orientation

· Collaborative, proactive, and adaptable

· Strong executive presence and stakeholder management capability

· Detail-oriented with a passion for delivering high-quality experiences

Working Conditions

· Travel required (estimated 20–40%) for events and meetings

· Flexibility to support global time zones when needed