Marketing Assistant

GENERAL SUMMARY:

As Marketing Assistant, you will support the EMEA Marketing team with all marketing activities and you will assist the Retail Marketing specialist with retail marketing activities. Your focus will be on retail training and retail events  for accounts in UK & Germany.  Next to this you will coordinate the EMEA GTM Meetings and you will be the go-to person for our Distributors for marketing related tasks.

KEY RESPONSIBIILTIES:

• Events
  • Coordinates business events (such as tradeshows and sales meetings) with regards to planning, timing, budget, samples, invitations, communication, logistics and operations, creation of graphics and brand presentation.
  • Produces assets for sales meetings, tradeshows, and consumer events in conjunction with the graphic designer.

• Retail/Wholesale
  • Pro-actively ensures a consistent communication flow to agents and distributors by keeping them up to date on marketing topics.
  • Develop, manage, and optimize retail training tools. Seasonal and brand.
  • Plan, coordinate and execute retail events.
  • Execute creative solutions related to retail marketing needs (In-store communication, windows, dedicated brand spaces, POP, online platform assets, swag, staff training tools), from briefing to design, planning, production and distribution
  • Update KEENs digital assets. Product imagery, descriptions and categorization as needed with our international retail partners.

• Distributors
  • Contact with distributors on a regular base to ensure better partnering and optimal support for their markets.
  • Work closely with the sales team & country organizations to align on integrated sales & marketing plans and execute best-in-class commercial strategies

• Other
  • Assist with language translations for marketing texts.
  • Seasonal showroom coordination for Germany, transfer the showroom from Spring to fall season together with Retail Marketing Manager.
  • Assist the Retail Marketing Specialist with Store events in Germany, plan, coordinate and execute.

QUALIFICATIONS: 

• Bachelor’s degree in Marketing or equivalent education/experience.
• Good understanding of brand marketing campaigns.
• Experience in the sporting goods and/or outdoor, lifestyle industry.
• Proven ability to work both independently and collaboratively as part of a team (marketing teams, cross functional go-to-market teams).
• Fluent in English written and spoken, German is an advantage.
• Advanced Microsoft Office knowledge: PowerPoint, Keynote and Excel.
• Strong analytical and problem-solving skills.
• Excellent organizational and communication skills, both written and verbal.
• Flexibility to work in a fast moving and creative environment where high level of productivity is demanded.
• Strong attention to detail and ability to manage multiple deadlines.
• Ability to build solid working relationships with several partners such as ambassadors, sales & service departments and PR agencies.

Why KEEN

Driven by a passion for life outside, KEEN is a values-led, independently owned brand from Portland, Oregon, on a mission to create original and versatile products, improve lives, and inspire outside adventure. Since 2003, KEEN has been committed to responsible business practices and community impact, donating over $18 million to non-profit organizations worldwide and working to protect the places where we live and play.

Employee Conduct

All employees are expected to contribute to a positive work environment through teamwork, honest and effective communication, professional conduct, and alignment with KEEN’s core values.

Learn more at: https://www.keenfootwear.com/our-purpose.html